Tarte au Flan
2025-10-14 07:08:49

Introducing 'Tarte au Flan': A New Dessert Fusion of Crusty and Creamy Textures

Discover the Delight of 'Tarte au Flan'



A New Confectionery Treat

On October 21, 7-Eleven Japan will introduce an innovative baked treat called 'Tarte au Flan'. This confection merges a crispy crust with a smooth, creamy flan, creating an exciting new texture experience that is perfect for any dessert lover.

What is Tarte au Flan?

The 'Tarte au Flan' is a unique dessert that features a light and crunchy base with a luxurious flan topping, made from eggs, milk, and sugar, all crafted to perfection. This delightful dessert draws inspiration from the traditional French flan, known for its custard-like texture and rich flavor profile, appealing widely to people of all ages.

The flan layer is a smooth, velvety custard that enhances the overall flavor, providing a delicious contrast against the crispy tart shell. This combination not only promises an enjoyable sensory experience but also a convenient and comforting indulgence that can be enjoyed anytime.

Product Details

  • - Price: 165 JPY (tax included: 178.20 JPY)
  • - Release Date: October 21 (Tuesday) - rolled out nationwide
  • - Availability: Nationwide except for Okinawa Prefecture

A Trend in Dessert Innovations

There has been a notable rise in the popularity of hybrid sweets that combine different textures, such as crunchy with chewy or crispy with fluffy. The creation of 'Tarte au Flan' stems from the desire to offer customers a delightful experience of mixed textures in a familiar form of baked goods. The unique combination of the crunchy crust and the creamy flan is designed to provide a small yet satisfying treat amidst the hustle and bustle of daily life.

A Taste of Authenticity

While 'Tarte au Flan' is a quick and convenient dessert option, it does not compromise on flavor. The use of high-quality ingredients ensures that each bite is packed with the rich umami and depth that are characteristic of traditional French flan. Enjoying this dessert feels like indulging in a classic pastry, yet it’s designed for enjoyment on the go, perfect for those looking for a little reward during their busy day.

Final Thoughts

The development team behind the 'Tarte au Flan' hopes that this new treat will become a cherished part of your daily routine, offering a perfect balance of flavor and texture. With its appealing presentation and authentic taste, this dessert is poised to become a favorite among 7-Eleven customers.

Do give it a try, and let the 'Tarte au Flan' be your next go-to indulgence! Please note that prices may vary by store.

Limitations and Notes


  • - The images shown are for illustrative purposes.
  • - Pricing reflects the reduced tax rate of 8%.
  • - Some stores may not carry this product, and availability could vary based on location. Stay updated for the latest information through our official website.


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Topics Consumer Products & Retail)

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