#Japan #consumer survey #Chiyoda #Fancrew Inc. #TV shopping

Exploring Consumer Insights on TV Shopping in Japan

A recent survey conducted by Fancrew Inc., a company specializing in consumer analysis, sheds light on the evolving landscape of TV shopping in Japan. The survey results, based on feedback from 1,004 participants, reveal intriguing insights into shopping behaviors and preferences among various age demographics, particularly highlighting the influence of compelling product presentations on consumer decision-making.

Key Findings

The survey indicated that approximately 26% of consumers have made purchases through TV shopping channels. Notably, this trend is more pronounced among older demographics, with 31% of those in their 40s and 43% of individuals aged 50 and above reporting previous TV shopping experiences. The leading category for purchases through TV shopping is home appliances, which account for 42% of all purchases, followed closely by everyday essentials and health care products at 35%.

Reasons Behind Purchases

An overwhelming 58% of respondents cited the product demonstrations and detailed presentations as the primary reason influencing their buying decisions. The appeal of prices also plays a crucial role, with 54% of participants indicating that attractive pricing sways their choices. These insights underscore the importance of engaging content in promoting consumer interest and driving sales through TV retail.

Post-Broadcast Purchasing Habits

Interestingly, the survey uncovered that a majority of consumers prefer to order products after the broadcast has concluded. About 56% of the respondents indicated that they often place orders post-show, while 13% stated they always order afterwards. Overall, 69% of participants are inclined to make their purchases after the television broadcast, highlighting a shift in the traditional impulse-buying behavior often associated with live presentations.

Broader Research Scope

Beyond the primary questions, the survey also explored other aspects of consumer behavior, including whether participants had discovered new products through TV shopping and how they gather information before making a purchase. The comprehensive analysis encompasses 24 questions, allowing for a deeper understanding of consumer interactions with TV shopping platforms.

About Fancrew Inc.

Founded in 2004 and headquartered in Chiyoda, Tokyo, Fancrew Inc. employs patented technologies to analyze consumer and employee voices, aiding various industries in enhancing their store operations, product development, and employee engagement initiatives. Their array of web services further supports businesses in marketing research, experience-driven information dissemination, and product promotion.

For those interested in the detailed findings of this survey, Fancrew is open to inquiries and can provide a complete overview of the results upon request.

Conclusion

The data illustrates a significant shift in consumer behaviors influenced by compelling product showcases on TV shopping channels. As companies adapt to these changing trends, understanding what drives consumer decisions will be paramount in crafting successful marketing strategies in the TV shopping arena. The results from Fancrew's research not only highlight the current state of consumer preferences but also create a roadmap for future developments in retail strategies across various media platforms.

For further details, you can visit Fancrew's website.