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KAPSARC Launches New Corporate Identity

On July 2, 2025, KAPSARC, the King Abdullah Petroleum Studies and Research Center, unveiled its first rebranding since its establishment in 2016. This significant overhaul marks a pivotal moment in KAPSARC’s evolution into a trusted advisory hub in the realm of energy and sustainability, both locally and globally.

The revised corporate identity retains the core design of its original logo, refining it with a modern and cleaner aesthetic. The new color palette features an eye-catching emerald green for the icon and a sleek graphite gray for the text. These colors are not just visually appealing; they symbolize core values that align with KAPSARC's mission.

The emerald green hue conveys wisdom, foresight, and sustainability—mirroring KAPSARC's dedication to data-driven policy making aimed at achieving net-zero emissions. Meanwhile, graphite gray signifies clarity and effective communication, crucial aspects of the advisory process and the role of materials contributing to the energy transition. Together, these elements reflect KAPSARC's pivotal role in advocating for research-based policies that influence not only national but international energy agendas.

KAPSARC was created to bolster knowledge in the fields of energy, environment, and regional economics. As an accredited observer at the United Nations Framework Convention on Climate Change (UNFCCC) and the UN Environment Programme (UNEP), KAPSARC engages actively in global dialogues regarding climate change and environmental sustainability. Its mission underscores the ambition to position Saudi Arabia as a leading influencer in energy policies through thorough research and empirical evidence.

The rebranding also signals KAPSARC’s commitment to adapting to new challenges in the energy sector. The bold and contemporary look aligns with the center's progressive vision and strategic growth. It embodies the organization's aspiration for sustainable development and environmental management, reinforcing KAPSARC's pivotal role in Saudi Arabia’s energy transition and its commitment to enhance the quality of life for its citizens.

As KAPSARC moves forward under its new corporate identity, it aims to continue fostering dialogue among energy stakeholders and decision-makers. The leadership at KAPSARC encourages public and private sectors to collaborate on sustainability initiatives, enhancing their contributions towards a greener future.

For further information about KAPSARC's activities and to explore its comprehensive research reports, visit www.kapsarc.org.



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