#United States #Tampa #Crown Holdings #Moment #Botanical Soda

Moment and Crown Holdings Collaborate for Sustainability in Beverage Packaging

In a groundbreaking collaboration, the botanical beverage brand, Moment, has partnered with Crown Holdings, Inc., aiming to elevate the sustainability of its drink packaging. Known for their innovative botanical sodas, Moment is taking significant steps towards a greener future by transitioning to a more environmentally friendly packaging solution. This change comes in response to increasing consumer demand for healthy and sustainable options in the beverage industry.

A Shift in Packaging Strategy

Instead of using traditional shrink-wrapped aluminum cans, Moment is now introducing directly printed cans, which are noted for their exceptional sustainability attributes. This move not only enhances the circularity of packaging but also aims to reduce the overall environmental footprint of its products. Crown Holdings, recognized for its advanced packaging solutions and commitment to sustainability, is providing the necessary expertise and resources to facilitate this transition.

Bryan Sahadi, Senior Manager at Crown's Marketing and Commercial Operations, emphasized the significance of this partnership, stating, "Moment represents an exciting corner of the beverage industry that continues to top category charts. We are thrilled to support their success in the 'modern soda' market with eco-friendly packaging that aligns with consumer preferences."

Moment's products will now be more visually appealing and environmentally conscious, making them attractive to health-conscious consumers who value both style and sustainability. With flavors like Sparkling Blackberry Lavender and Still Blueberry Ginger, these sodas are not only non-alcoholic and low-calorie but also enriched with adaptogenic ingredients like ashwagandha and L-theanine, promoting stress relief and mental clarity.

Expanding Reach with Sustainable Practices

As the brand continues to grow, Moment aims to transition six of its top-selling SKUs into this infinitely recyclable packaging format. Aisha Chottani, the founder and CEO of Moment, acknowledged that this partnership with Crown is a strategic move, stating, "Crown has demonstrated extensive expertise from supply chain sustainability to shelf appeal. Through their support and the collaboration with Capsules and Closures, we can extend our retail reach sustainably while maintaining the product identity our customers expect."

Meeting Consumer Preferences

Amidst a growing interest in health and wellness, the beverage market is witnessing a rise in demand for drinks that are not only refreshing but also contribute positively to one’s health. Moment, as a female- and minority-owned brand, has cultivated a dedicated customer base that prioritizes natural ingredients and ethical business practices. Following their appearance on the popular reality show, "Shark Tank," Moment has witnessed remarkable growth, with figures reaching 400% increase in enterprise expansion.

The new packaging will ensure product integrity and will feature vibrant ombre designs that resonate with the brand’s compelling narrative. The reimagined 12-oz CrownSleek cans will first roll out in the Midwest and Northeast regions, followed by availability on the West Coast by early 2025.

Conclusion

As Moment continues its ascent in the modern beverage landscape, this partnership with Crown Holdings marks a significant step towards a sustainable future, paving the way for more responsible consumption. It showcases a forward-thinking approach in an industry that is progressively shifting towards eco-friendliness, appealing to a consumer base that increasingly values sustainability in their purchasing decisions. For more details about Crown's beverage packaging capabilities, visit Crown Holdings.