Rakuten Mobile Launches Campaign to Support Seniors Aged 65 and Over

Rakuten Mobile's New Campaign for Seniors

Rakuten Mobile has announced the launch of its "Senior Support Campaign" starting from June 17, 2025, aimed specifically at customers aged 65 and over. With the goal of enhancing the quality of life for seniors, the campaign provides eligible participants with a chance to enjoy six months of free service on their "Rakuten Strongest Plan" and the "15-Minute Call Unlimited & Peace of Mind Pack". This initiative reflects Rakuten's commitment to supporting the senior community amid rising living costs, as highlighted by the recent increases in the price of rice, which have affected consumer habits among this demographic.

Campaign Details

The campaign incentivizes seniors who sign up for the "Rakuten Strongest Plan" for the first time and join the "Strongest Senior Program" by offering a bonus of 11,748 points. Additionally, when combined with the monthly rewards of 110 points from the Senior Program, seniors can accumulate up to 12,408 points over six months. This means that if a senior customer uses less than 20GB monthly, they can utilize the plan effectively for free for six months.

Moreover, there is a special offering for those who subscribe to the "15-Minute Call Unlimited & Peace of Mind Pack" for the first time. Participants will receive 5,500 points, effectively allowing them to access both the "Rakuten Strongest Plan" and the pack without charge for six months as long as the terms of usage are met.

Supporting Senior Citizens

Introduced in September 2024, the "Strongest Senior Program" aims to provide monthly rewards of 110 Rakuten Points to those over 65 subscribed to the "Rakuten Strongest Plan". The program also offers a package of four essential mobile support services for seniors, totaling a monthly fee of just 1,100 yen after accounting for the points received.

Rakuten Mobile’s efforts to launch this campaign demonstrate its dedication to enhancing the mobile experience for seniors, making it financially appealing and accessible. By combining the two offerings, new senior subscribers can take full advantage of benefits designed specifically for them, ensuring they can enjoy seamless mobile communication while keeping costs minimal.

Looking Ahead

Looking to the future, Rakuten Mobile plans to enhance its infrastructure and support systems, striving to deliver improved service quality and a wider range of offerings to all customers, particularly benefiting seniors. The campaign will run starting from June 17, and all details are available on the dedicated campaign webpage.

For more information and to participate, seniors can visit the campaign site at Rakuten Senior Support Campaign.

Conclusion

Through this initiative, Rakuten Mobile reaffirms its commitment to social responsibility, ensuring that its services meet the unique challenges faced by senior citizens. As the campaign unfolds, it’s expected to attract numerous participants eager to take advantage of the generous offerings designed with their needs in mind.