Fathom Realty Welcomes Lori Muller as New President
In a significant leadership transition, Fathom Realty has appointed Lori Muller as its new President, effective February 9, 2026. This announcement follows the decision of Samantha Giuggio to step down from her roles at both Fathom Realty and Fathom Holdings. Fathom Realty, renowned for its innovative approach in real estate services, is a subsidiary of Fathom Holdings Inc., listed on Nasdaq as FTHM.
A Proven Leader in Real Estate
Muller, equipped with over two decades of experience in the real estate sector, is stepping into this role after a successful tenure as the President of the U.S. Organization at EXIT Realty Corp. International. There, she played a pivotal role in managing brokerage operations and spearheading strategic initiatives across a vast network of more than 25,000 agents nationwide. Her reputation for enhancing agent success and cultivating robust company culture positions her perfectly to lead Fathom Realty in its future endeavors.
Marco Fregenal, the Chief Executive Officer of Fathom Holdings, expressed strong confidence in Muller’s ability to guide the company, highlighting her “people-first” leadership style and her extensive operational expertise. He stated, “As Fathom continues to scale its agent-centric platform and expand its integrated services model, Lori’s experience and passion for agent success make her the ideal person to lead Fathom Realty into its next phase of growth.”
Exciting Opportunities Ahead
In her first remarks since the appointment, Muller expressed enthusiasm about leading Fathom Realty at such a pivotal time in the real estate industry. “Our industry is experiencing significant momentum in the merger and acquisition space, which creates incredible opportunity when paired with the right leadership,” she noted. Muller emphasized that her vision for Fathom encompasses building a community focused on supporting agents in their businesses, unlocking new opportunities, and empowering their success in an evolving market landscape.
Samantha Giuggio, the departing president, shared her gratitude for her years at Fathom. She reflected on her 14-year partnership with Fregenal, acknowledging the integral role she played in fostering the company's growth, culture, and operational excellence. Under her leadership, Fathom expanded its foot print to 42 states and offered critical support to over 15,000 licensed agents. Her initiatives included the launch of Fathom Elevate, a comprehensive concierge solution tailored for agent marketing, transaction support, and coaching, which set new industry benchmarks for agent services.
Transitioning Leadership for Future Success
Fregenal remarked on the maturity and strength demonstrated by the Company through this transition, ensuring stakeholders of their long-term commitment to delivering exceptional value to agents. He underscored that this decision to appoint Muller signals Fathom's commitment to sustaining growth and adapting to the changing landscape of real estate.
In connection with her new role, the Company’s Board of Directors has approved a significant inducement grant for Muller, ensuring her sustained commitment to Fathom Realty’s vision. The restricted stock unit grant is conditional upon achieving a gross profit exceeding $38 million for the fiscal year ending December 31, 2026, reinforcing the accountability and ambitious targets set for her leadership.
About Fathom Holdings Inc.
Fathom Holdings Inc. continues to pioneer in the realm of technology-driven real estate services, providing an integrated platform that harmonizes residential brokerage, mortgage services, title, and SaaS offerings through its proprietary software. Committed to empowering agents and enhancing their capabilities, Fathom Realty is positioned to lead in the competitive landscape of real estate services. For those seeking more information about Fathom Holdings and its offerings, the company’s website
FathomInc.com serves as a valuable resource.
This strategic leadership appointment comes at a time of promising opportunities and challenges within the real estate industry, as Fathom Realty aligns itself to become a frontrunner in agent success and operational efficacy. Lori Muller’s leadership is anticipated to facilitate a future marked by rapid growth and enhanced value for all stakeholders involved.