Drumstick and Cody Rhodes Unite for a Flavorful WrestleMania 42 Experience
Drumstick®, the iconic sundae cone brand, is set to make a big splash at WrestleMania 42, taking place on April 18-19, 2026, at Allegiant Stadium in Las Vegas. This year, they have partnered with WWE Superstar Cody "The American Nightmare" Rhodes to launch an extraordinary new flavor: Red, White & Blueberry. This exciting collaboration comes as part of Drumstick's latest creative campaign, "Lick it. Flip it. Drumstick it," which encourages ice cream lovers to enjoy their favorite cones in their unique style, whether they prefer starting from the top or diving straight into the chocolate nugget.
The highly anticipated Red, White & Blueberry flavor features a delightful blend of strawberry frozen dessert swirled with a blueberry sauce core, encased in a white confectionary coating and crispy rice pieces. It's a fresh twist on Drumstick's traditional chocolate coating, marking an innovative step for the brand. The product will be available in a four-count box at Walmart starting this week, but only for a limited time.
Cody Rhodes expressed his enthusiasm for the partnership, stating, "I'm proud to partner with Drumstick ahead of WWE's biggest event of the year, WrestleMania 42. The Red, White & Blueberry flavor is breaking new ground for Drumstick and I am excited to be a part of it." With this collaboration, Drumstick is poised to elevate the excitement surrounding WrestleMania 42 through a dynamic promotional campaign that includes a national TV commercial and vibrant social media content starring Rhodes.
Adding to the buzz, Drumstick is introducing the DrumTruck, a unique and fully branded vehicle inspired by vintage ice cream trucks but infused with modern Drumstick vibes. This eye-catching truck is designed to stop fans in their tracks, serving samples of the new Red, White & Blueberry sensation to attendees as they leave the stadium. Post-WrestleMania, the DrumTruck will travel across the country, bringing the taste of summer and innovative flavors to food lovers nationwide.
Meredith Exberger, the Marketing Director at Dreyer's Grand Ice Cream, commented, "Drumstick brings excitement wherever it goes, and this year's partnership with WWE and Cody Rhodes takes that energy to a new level. From our new campaign to a limited-time flavor and the debut of the DrumTruck, we're giving fans more ways than ever to step into the Summer Snackdown."
In addition to the flavor debut, Drumstick is reviving the Drumstick Summer Snackdown Sweepstakes, where fans can upload their proof of purchase for a chance to win grand prizes including $10,000, an exclusive SummerSlam weekend experience, WWE merchandise, and other exciting monthly prizes. This contest runs from April 18 to August 31, culminating in the announcement of winners in September 2026. New this year, fans can also earn a special gift-with-purchase when they buy select Drumstick boxes, while supplies last.
Furthermore, throughout the summer, fans can look forward to unexpected surprises, opportunities to meet WWE Superstars, and engaging moments shared on Drumstick’s social media platforms. Interested participants are encouraged to visit drumstick.com or follow @drumstick on Instagram and TikTok for the latest updates and more information.
With nearly a century of experience in the ice cream sector, Drumstick® plays a pivotal role in Dreyer's Grand Ice Cream, Inc., a leading U.S. ice cream company specializing in high-quality frozen snacks. The collaboration with WWE and Cody Rhodes not only signifies a creative marketing approach but also highlights Drumstick's commitment to delivering joy and excitement to fans across the country, immersing them in the world of wrestling and delectable flavors.
The highly anticipated Red, White & Blueberry flavor features a delightful blend of strawberry frozen dessert swirled with a blueberry sauce core, encased in a white confectionary coating and crispy rice pieces. It's a fresh twist on Drumstick's traditional chocolate coating, marking an innovative step for the brand. The product will be available in a four-count box at Walmart starting this week, but only for a limited time.
Cody Rhodes expressed his enthusiasm for the partnership, stating, "I'm proud to partner with Drumstick ahead of WWE's biggest event of the year, WrestleMania 42. The Red, White & Blueberry flavor is breaking new ground for Drumstick and I am excited to be a part of it." With this collaboration, Drumstick is poised to elevate the excitement surrounding WrestleMania 42 through a dynamic promotional campaign that includes a national TV commercial and vibrant social media content starring Rhodes.
Adding to the buzz, Drumstick is introducing the DrumTruck, a unique and fully branded vehicle inspired by vintage ice cream trucks but infused with modern Drumstick vibes. This eye-catching truck is designed to stop fans in their tracks, serving samples of the new Red, White & Blueberry sensation to attendees as they leave the stadium. Post-WrestleMania, the DrumTruck will travel across the country, bringing the taste of summer and innovative flavors to food lovers nationwide.
Meredith Exberger, the Marketing Director at Dreyer's Grand Ice Cream, commented, "Drumstick brings excitement wherever it goes, and this year's partnership with WWE and Cody Rhodes takes that energy to a new level. From our new campaign to a limited-time flavor and the debut of the DrumTruck, we're giving fans more ways than ever to step into the Summer Snackdown."
In addition to the flavor debut, Drumstick is reviving the Drumstick Summer Snackdown Sweepstakes, where fans can upload their proof of purchase for a chance to win grand prizes including $10,000, an exclusive SummerSlam weekend experience, WWE merchandise, and other exciting monthly prizes. This contest runs from April 18 to August 31, culminating in the announcement of winners in September 2026. New this year, fans can also earn a special gift-with-purchase when they buy select Drumstick boxes, while supplies last.
Furthermore, throughout the summer, fans can look forward to unexpected surprises, opportunities to meet WWE Superstars, and engaging moments shared on Drumstick’s social media platforms. Interested participants are encouraged to visit drumstick.com or follow @drumstick on Instagram and TikTok for the latest updates and more information.
With nearly a century of experience in the ice cream sector, Drumstick® plays a pivotal role in Dreyer's Grand Ice Cream, Inc., a leading U.S. ice cream company specializing in high-quality frozen snacks. The collaboration with WWE and Cody Rhodes not only signifies a creative marketing approach but also highlights Drumstick's commitment to delivering joy and excitement to fans across the country, immersing them in the world of wrestling and delectable flavors.
Topics Consumer Products & Retail）
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