#Japan #Tokyo #eyelash serum #Fund Me #beauty investment

Investing in Your Future Beauty with Fund Me

In a bold move for beauty enthusiasts, Ishizawa Laboratory, based in the heart of Shibuya, Tokyo, is launching innovative products under the brand "Fund Me". Following the success of their face-lifting masks and uplift massage balms released in March 2025, the brand is gearing up to introduce two groundbreaking products: the "Fund Me Line Serum" and the "Fund Me Lash Serum", set to debut on September 22, 2025, exclusively in Loft stores and the Loft online store in Japan.

The Concept Behind Fund Me

"Fund Me" operates with a compelling tagline - "Invest in the beauty of your future". This brand understands the importance of self-care and aesthetic enhancements in our daily lives. Each product is meticulously crafted to not only enhance your look but also to nurture your skin and eyelashes. With the latest additions, the focus shifts specifically to the eye area, giving you an opportunity to invest in your beauty regime like never before.

Addressing Eyelash Care Needs

How often do you find your eye makeup looking sharp yet feel like your natural lashes fall short when they’re bare? The new eyelash serum-infused eyeliners are here to ensure that your eyes always convey the message you want. By utilizing a blend of nourishing ingredients in both the eyeliner and the lash serum, you can attain a naturally striking appearance, whether you’re made up or not.

The idea is simple: use the funds invested in beauty to enhance your lashes and elevate your entire makeup style—day or night. The Line Serum acts to refine your skin, while the Lash Serum nourishes and repairs your lashes, allowing you to create that coveted “future lash” look.

Key Ingredients for Lash Health

Here are the star components of the products aimed at supporting your lash growth:

• - Panthenol: Known for its moisturizing properties, this ingredient keeps the skin around your lashes and your lashes themselves healthy.
• - Keratin: A natural protein that plays a key role in hair, skin, and nails, keratin helps maintain moisture levels.
• - Collagen: This well-known moisturizing agent provides ample hydration specifically beneficial for the delicate eye area.
• - Ten Plant Extracts: The formula is enriched with extracts from citrus fruits and other natural sources to nourish and soften both the skin and lashes. Notable ingredients include orange juice, loquat leaf extract, and grape seed extract.

The Fund Me Line Serum

This innovative eyeliner is formulated with lash serum ingredients, providing a dual effect. It not only emphasizes your eyes but also contributes to the health of your lash base. It comes in three colors - Black, Brown, and Burgundy - offering versatility to match your outfit or mood. Key features include:

• - Waterproof: The film adheres to the eyelids, ensuring long-lasting wear against sweat, tears, and humidity.
• - Easy Application: Two types of brush hairs are combined for an optimal flow and easier application, whether you want a subtle wing or a striking definition.

The Fund Me Lash Serum

Targeted at those with fragile, easily breakable lashes, this serum significantly boosts lash resilience and health. By applying it from the root to the tip, you can invest in the foundation of your lashes, making them feel fuller and stronger. Key features include:

• - Concentration on Repair: The formula is designed to penetrate deeply, ensuring comprehensive care for each lash.
• - User-Friendly Design: The fine flocking tip allows for meticulous application, ensuring that the nourishing serum reaches every corner of your lashes.

How to Use These Products

For optimum results, use the line serum during the day and the lash serum at night. Apply them on clean, dry skin around the eyes and directly on the lashes to nourish and repair. It’s crucial to be careful to avoid contact with the eyes to ensure safety during application.

Closing Thoughts

With the right care, your lashes can grow an estimated 3.0 to 5.4 mm in a month, cycling through growth, regression, and resting periods approximately every four months. The introduction of these two new products by Fund Me presents an exciting opportunity for beauty aficionados to invest in their futures with the goal of achieving healthier, more resilient lashes. Whether you’re looking to elevate your daily makeup routine or simply enhance your natural beauty, Fund Me has positioned itself as a key player in the beauty industry.

Product Lineup

• - Fund Me Line Serum (Black): ¥1,870 (tax not included)
• - Fund Me Line Serum (Brown): ¥1,870 (tax not included)
• - Fund Me Line Serum (Burgundy): ¥1,870 (tax not included)
• - Fund Me Lash Serum: ¥2,200 (tax not included)

Release Information: The products will be available starting September 22, 2025, at Loft and online, expanding to other variety shops and official Ishizawa Laboratory retailers from October 21, 2025. Check with your local store for availability. For more details, visit the Ishizawa Laboratory official site.