#United States #Pasadena #Nature's Bakery #Fig Bars #Oatmeal Crumble

Nature's Bakery Expands Offerings with New Flavors

Nature's Bakery, a brand cherished for its delicious Fig Bars and other soft-baked snacks, has just announced the launch of some exciting new flavors that promise to tantalize taste buds while meeting various dietary preferences. As consumers increasingly gravitate towards healthier snack options, the company is stepping up its game with the introduction of Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars.

Introducing Fresh Flavor Profiles

The Oatmeal Crumble Raspberry Lemon Bars stand out with their unique combination of tangy and sweet flavors. These bars meld the natural sweetness of real raspberries with a zesty hint of lemon, topped with a luscious oat crumble. Each serving includes 14 grams of whole grains and is crafted to be plant-based, nut-free, dairy-free, and free of artificial additives. This makes them an ideal choice for families looking for healthy breakfast options or on-the-go snacks.

In addition, the brand has expanded its gluten-free offerings with the introduction of Gluten Free Strawberry Fig Bars. Following a successful reception of their existing gluten-free flavors, such as Raspberry and Blueberry, these soft-baked fig bars incorporate plant-based ingredients, certified gluten-free grains, and real fruit filling. They are also nut-free, dairy-free, and Non-GMO Project Verified, making them an excellent snacking option for those with gluten sensitivities or dietary restrictions.

Community Engagement and Launch Plans

Committed to serving its diverse customer base, Nature's Bakery is emphasizing community engagement with these new launches. Nazneen Motiwala, Senior Brand Manager, mentioned, "After extensive consumer research, we found that Strawberry was the most requested flavor among our gluten-free consumers, and we knew it was the right addition. The unique raspberry-lemon pairing in our new Oatmeal Crumble bars also reflects our commitment to innovation based on consumer feedback."

To mark the debut of the Oatmeal Crumble Raspberry Lemon Bars, the brand is sending out Morning BFF Boxes to various influencers and consumers. This special kit is designed to enhance morning routines by including the new bars along with other hand-picked favorites like Pop Bottle Coffee, LaCroix's newest Sparkling Water flavor, and even beauty items like Loops under-eye masks.

Moreover, through a partnership with SmartBox, consumers will be able to sample this innovative flavor across the nation. The launch of the Gluten Free Strawberry Fig Bars will be celebrated by directly engaging the gluten-free community. Distribution will occur through UrthBox shipments, providing gluten-free consumers the chance to try this new offering. Additionally, Nick's Snack Pack, a nonprofit organization committed to joyful snacking for children with celiac disease, will help deliver these new bars to families in need.

Where to Find the New Products

The Oatmeal Crumble Raspberry Lemon Bars are now available on NaturesBakery.com and will also make their public debut at the Sweets & Snacks Expo in Indianapolis this week. For those eager to try the bars, they will be stocked at Target locations starting in June. On the other hand, the Gluten Free Strawberry Fig Bars will launch on the website from May 19th and are already available at Walmart stores.

About Nature's Bakery

Founded in 2011, Nature’s Bakery believes that nutritious snacks can blend health with enjoyment. They focus on using simple, wholesome ingredients to create snacks that naturally support active lifestyles. Their product range includes the popular Whole Wheat Fig Bars, Gluten Free Fig Bars, Fig Bar Minis, Oatmeal Crumble Bars, and Brownie Bars.

With their products available in over 100,000 stores nationwide, including major retailers like Target, Walmart, and Costco, consumers can readily access snacks that cater to various dietary needs. To stay updated with more innovative snack options and promotions, follow Nature's Bakery on social media platforms like Instagram, TikTok, and Facebook.