#Japan #Consumer Trends #Live Streaming #Shibuya #17LIVE

Insights from 17LIVE's Summer Spending Trends Survey 2026

In a recent survey conducted by 17LIVE Corporation, the leading live streaming platform in Japan, it was discovered that a significant majority of users are increasingly aware of their spending habits amidst a time of rising prices. The survey, conducted from May 20 to May 25, 2026, revealed key insights into consumer behavior that reflect a balance between necessary expenditures and personal enjoyment.

Key Findings

The summary results indicate that over 80% of respondents are conscious of their spending and savings. While people are mindful of their budgets due to inflation, certain areas of spending, particularly health and hobbies, remain untouchable. This phenomenon has been labeled as