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CooperVision's MADE BETTER™ Promise: A New Era for Sustainable Contact Lenses

CooperVision, a renowned name in the contact lens industry, has recently introduced the MADE BETTER™ Promise, a global initiative aimed at enhancing sustainability in their product manufacturing processes. This initiative underscores the company's commitment to creating innovative, eco-friendly solutions and marks a significant milestone in their ongoing journey towards sustainability.

Launched specifically with the MyDay® daily disposable contact lens family, the MADE BETTER™ Promise focuses on smarter, more sustainable choices. This initiative is built upon years of strategic innovations that aim to reduce the environmental impact of their products throughout their lifecycle.

Key Highlights of the MADE BETTER™ Promise

1. Eco-Conscious Packaging: CooperVision is taking the lead in sustainability by utilizing ISCC PLUS-certified materials for the packaging of its MyDay® product range. This makes them the first contact lens manufacturer to use ISCC PLUS-certified bio-attributed materials in their blister packaging. The goal is to create a smaller carbon footprint while maintaining product quality and safety.

2. Reducing Carbon Impact: The integration of advanced manufacturing technologies is a core feature of the MADE BETTER™ Promise. Intended to streamline production processes, these technologies significantly reduce energy consumption and greenhouse gas emissions. Energy efficiency has been enhanced by transitioning to lower-carbon energy sources at production facilities, showcasing their dedication to environmental stewardship.

3. Waste Reduction Measures: CooperVision’s manufacturing operations boast a remarkable recycling rate exceeding 90% of all waste generated. This commitment to recycling not only aids in conserving natural resources but also reinforces the company's goal of minimizing waste in every aspect of its operations.

4. Plastic Neutrality Program: A standout feature of the MADE BETTER™ Promise is its partnership with Plastic Bank, which actively addresses plastic waste by collecting and recycling plastic from coastal communities. This initiative has led to the retrieval and recycling of over 659 million plastic bottles, thus helping alleviate plastic pollution in affected regions while generating socio-economic benefits for local communities.

Remarks from Leadership

Aldo Zucaro, Senior Director of Corporate Responsibility at CooperCompanies, stated, "CooperVision's sustainability progress begins with innovation—in materials, manufacturing, and the way we think about the full life cycle of our products. The MADE BETTER™ Promise reflects how we are turning those innovations into real-world impact through thoughtful choices that benefit both People and Planet."

Continuing Commitment to Sustainability

The MADE BETTER™ Promise is more than just a one-time effort; it signifies CooperVision's ongoing commitment to improving sustainability measures through innovative materials, technologies, and processes. This progressive initiative is set to shape the future landscape of contact lens manufacturing, offering choices that reflect both responsibility and care for the environment.

Conclusion

As the demand for eco-friendly solutions intensifies, CooperVision’s MADE BETTER™ Promise sets a precedent for the industry. By prioritizing sustainability in their product lifecycle and operational practices, CooperVision not only enhances the performance and safety of their contact lenses but also significantly contributes toward a healthier planet. Consumers can feel confident that their choice of MyDay® lenses supports a brand that is dedicated to making a positive difference for the environment.

To learn more about CooperVision's sustainability efforts and the MADE BETTER™ Promise, visit CooperVision's Official Site.