#Sustainability #Japan #POLA #Sendai #Sendai City

POLA Partners with Sendai City for Comprehensive Collaboration

In a significant move toward community development and sustainability, POLA Inc., headquartered in Shinagawa, Tokyo, has officially established a comprehensive cooperation agreement with Sendai City, led by Mayor Kazuko Kato. This partnership aims to leverage the strengths of both entities to promote regional revitalization, enhance citizen services, and foster sustainable community practices.

At present, POLA operates 14 shops across Sendai City, employing 113 professional Beauty Directors. These individuals play a pivotal role as business leaders, offering personalized beauty counseling and services to local residents. As part of this partnership, POLA aims to expand its outreach and engagement within the community by utilizing its expertise in beauty and health.

POLA’s corporate motto, "We Care More. Changing the World through Thoughtfulness," reflects its commitment to caring for not only its customers but also for society and the planet. The company operates with a vision that transcends the beauty and health sectors and seeks to empower individuals to consider how they can contribute positively to society, the environment, and themselves.

Looking towards its 100th anniversary in 2029, POLA has outlined a robust 'Sustainability Policy,' which sets ambitious SDGs targets aimed at fostering a connected society that believes in individual and collective potential. The partnership with Sendai City marks a strategic step in creating a vibrant community where citizens can actively engage and realize their potentials through their own choices.

During the signing ceremony, both parties emphasized the importance of collaboration. Representing Sendai City was Mayor Kazuko Kato, who shared her enthusiasm for the synergy that this partnership will create. On behalf of POLA, Executive Officer Shinpei Yasuno expressed the company’s eagerness to work closely with the city administration and its citizens.

The agreement focuses on several key areas of collaboration, which include:

1. Creating Well-Being Work Environments: Both parties are committed to establishing environments that support the well-being of citizens and employees alike.

2. Realization of Smart Cities through Public-Private-Academic Collaboration: Innovating city infrastructure to enhance living standards by leveraging technological advancements.

3. Promoting Citizen Health: Implementing programs that encourage healthy living and preventative care among residents.

4. Supporting Childrearing: Initiatives aimed at assisting families with childcare and parenting challenges.

5. Gender Equality Initiatives: Promoting equal opportunities and participation for all genders in civic activities and the labor market.

6. Other Necessary Projects: Addressing any additional needs that may arise to achieve the outlined goals within the community.

The collaboration between POLA and Sendai City represents a forward-thinking approach to addressing local needs and enhancing the overall quality of life for residents. With a shared vision of sustainability and community engagement, both POLA and Sendai are poised to make a lasting impact. This partnership not only prioritizes individual well-being but also emphasizes the collective responsibility of citizens towards creating a thriving and sustainable society.

In conclusion, as POLA embarks on this exciting journey with Sendai City, it aims to empower local residents by providing them the tools and opportunities to flourish, thereby transforming the city into a model of community empowerment and sustainable living.