Grand Opening of Haruna Kojima's Fashion Boutique at Yurakucho Marui
On November 5, 2025, a remarkable event took place with the opening of a new boutique at Yurakucho Marui, featuring two exclusive brands, 'ROSIER by Her lip to' and 'Her lip to BEAUTY,' both designed by the talented Haruna Kojima. Set on the third floor of Yurakucho Marui, the store offers an immersive shopping experience dedicated to lingerie and beauty, cementing Kojima's influence in the fashion world.
As the first permanent store for 'ROSIER by Her lip to' and the second for 'Her lip to BEAUTY,' this establishment harmoniously blends the worlds of lingerie and beauty products. The space is curated to enhance the exquisite allure of lingerie, with wooden textures establishing a serene atmosphere. In contrast, the beauty section is enlivened with green marble, creating a sanctuary where one can experience self-love and pampering. Customers can enjoy a luxurious ambiance that delivers quality service and a sense of self-care from the moment they enter.
Specifically, 'ROSIER by Her lip to' includes two fitting rooms catering to personalized lingerie fittings, emphasizing comfort and style. The opening also marks the debut of the innovative 'B.B.Bra' — a functional bra designed to create the ideal 'round breast' shape for women of all sizes. Available in several sizes (from B65 to F75) and colors (rose and black), this bra is priced at ¥5,800 (tax included). The brand also offers 'B.B.Shorts' to complement the bras, priced at ¥3,200, making it easier for women to feel confident and stylish.
Moreover, a signature perfume named 'NUDE PEARL' is set to be unveiled, adding to the excitement of the new store. Scheduled for release in December 2024, this new fragrance features romantic notes of tea rose and caramel, enriched with a hint of black pepper and clary sage, making it a refined and elegant scent that resonates with Kojima’s vision of beauty for women.
In addition to these new products, the store will feature various limited items celebrating its opening. Customers can purchase exclusive items such as a marble mirror tray, journals, a makeup pouch, and a room diffuser, all designed to elevate the customer's self-care routine. The items are available in limited quantities, encouraging enthusiasts to act fast.
A special promotional gift for customers is also available. Shoppers who spend over ¥18,000 (tax included) on products from both brands will receive a 'Bicolor Satin Hairband & Scrunchie Set,' an elegant piece crafted from contrasting colors that embody the essence of both brands.
This boutique serves not just as a retail space but as a haven for those looking to explore their femininity and invest in self-care. It's open from 11 AM to 8 PM and is located at 2-7-1 Yurakucho, Chiyoda-ku, Tokyo.
Kojima, who rose to fame as a member of AKB48, now brings her vision to life through this venture. She has over 10 million followers on social media where she shares her lifestyle brand, 'Her lip to,' inspiring women worldwide.
To learn more about 'ROSIER by Her lip to' and 'Her lip to BEAUTY,' visit their official websites and follow them on their social media platforms. The opening of this boutique is a significant milestone for Kojima, reflecting her dedication to empowering women through fashion and beauty.
As the first permanent store for 'ROSIER by Her lip to' and the second for 'Her lip to BEAUTY,' this establishment harmoniously blends the worlds of lingerie and beauty products. The space is curated to enhance the exquisite allure of lingerie, with wooden textures establishing a serene atmosphere. In contrast, the beauty section is enlivened with green marble, creating a sanctuary where one can experience self-love and pampering. Customers can enjoy a luxurious ambiance that delivers quality service and a sense of self-care from the moment they enter.
Specifically, 'ROSIER by Her lip to' includes two fitting rooms catering to personalized lingerie fittings, emphasizing comfort and style. The opening also marks the debut of the innovative 'B.B.Bra' — a functional bra designed to create the ideal 'round breast' shape for women of all sizes. Available in several sizes (from B65 to F75) and colors (rose and black), this bra is priced at ¥5,800 (tax included). The brand also offers 'B.B.Shorts' to complement the bras, priced at ¥3,200, making it easier for women to feel confident and stylish.
Moreover, a signature perfume named 'NUDE PEARL' is set to be unveiled, adding to the excitement of the new store. Scheduled for release in December 2024, this new fragrance features romantic notes of tea rose and caramel, enriched with a hint of black pepper and clary sage, making it a refined and elegant scent that resonates with Kojima’s vision of beauty for women.
In addition to these new products, the store will feature various limited items celebrating its opening. Customers can purchase exclusive items such as a marble mirror tray, journals, a makeup pouch, and a room diffuser, all designed to elevate the customer's self-care routine. The items are available in limited quantities, encouraging enthusiasts to act fast.
A special promotional gift for customers is also available. Shoppers who spend over ¥18,000 (tax included) on products from both brands will receive a 'Bicolor Satin Hairband & Scrunchie Set,' an elegant piece crafted from contrasting colors that embody the essence of both brands.
This boutique serves not just as a retail space but as a haven for those looking to explore their femininity and invest in self-care. It's open from 11 AM to 8 PM and is located at 2-7-1 Yurakucho, Chiyoda-ku, Tokyo.
Kojima, who rose to fame as a member of AKB48, now brings her vision to life through this venture. She has over 10 million followers on social media where she shares her lifestyle brand, 'Her lip to,' inspiring women worldwide.
To learn more about 'ROSIER by Her lip to' and 'Her lip to BEAUTY,' visit their official websites and follow them on their social media platforms. The opening of this boutique is a significant milestone for Kojima, reflecting her dedication to empowering women through fashion and beauty.
Topics Consumer Products & Retail）
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