#Japan #Takaoka #Maru #Tsuki no Usagi #Imagawa-yaki

Introducing Tsuki no Usagi: A Taste of Tradition

The beloved Tsuki no Usagi is set to make its first appearance in Toyama Prefecture, with the grand opening scheduled on July 16, 2026, at Aeon Mall Takaoka. Founded over 70 years ago, this esteemed Wagashi (Japanese sweets) shop specializes in freshly baked Imagawa-yaki (a type of fluffy confection filled with red bean paste and custard) and has been celebrated by many, including the popular Japanese TV show host, Matsuko Deluxe.

Located conveniently in the heart of Takaoka, Tsuki no Usagi's new store will be found on the first floor next to Candyapple, making it a perfect stop for mall-goers looking for a delightful treat.

Why People Love Tsuki no Usagi

Tsuki no Usagi has gained a loyal fan base due to its meticulous approach to balancing the red bean paste and batter in each Imagawa-yaki. The red bean paste used in their confections is sourced from a long-established paste-making company featured on TBS's show, Matsuko no Shiranai Sekai. It’s crafted from 100% Hokkaido azuki beans, ensuring an exceptional flavor profile with a refined sweetness that complements the fluffy batter.

The shop prepares its batter using direct heat copper kettles, allowing them to truly capture the essence of their ingredients, resulting in enriched flavors that entice customers from all walks of life.

Premium Sugar Selection

The sugar used in Tsuki no Usagi's recipes is the exquisite Oni Zaratou, recognized as one of the finest granulated sugars worldwide, having won the Monde Selection Gold Award three consecutive years. This sugar undergoes thorough refinement to remove impurities, achieving a remarkable purity level of 99.9% sucrose. The larger crystal size, approximately 3.7mm in diameter, contributes to a sophisticated sweetness rarely found in regular sugars, enhancing the overall flavor of the Wagashi without any artificial preservatives or coloring agents, ensuring a natural and safe product.

With the open kitchen concept, shoppers can capture the essence of freshly made treats, tempting them as they stroll through the mall.

An Ideal Spot for Families

Aeon Mall Takaoka, known for attracting families and shoppers alike, offers the perfect venue for Tsuki no Usagi to thrive. The new shop aims to provide a warm, inviting space where patrons can casually enjoy their fresh Imagawa-yaki, making it an ideal snack for a break from shopping or as a thoughtful gift for loved ones.

The shop will offer two core products year-round: ‘Tsubuan’ (chunky red bean paste) and ‘Custard’, each priced at 230 yen (tax excluded). Specialty seasonal flavors like sweet potato and chestnut will also be available, appealing to the adventurous palate.

A Store That Celebrates The Joy of Giving

Tsuki no Usagi emphasizes the simple joy of sharing their Imagawa-yaki, which they consider a traditional gift—the ‘Moon of Gifts’ concept, with its rabbit motif symbolizing good fortune and prosperity. The brand aims to resonate with both traditional sentimentality and modern appeal, ensuring accessibility for a broad consumer base.

As you stroll through Aeon Mall Takaoka, keep an eye out for the delightful new addition that promises to brighten your day with warm, freshly made treats from Tsuki no Usagi. Whether for a snack, a family treat, or a charming gift, this iconic brand aims to enhance your culinary experience with every bite.

Store Details

• - Name: Tsuki no Usagi Imagawa-yaki, Aeon Mall Takaoka
• - Opening Date: July 16, 2026 (Thursday)
• - Location: 1F, 383-1 Fukumae, Takaoka, Toyama 933-0813, next to Candyapple
• - Hours: Operating hours aligned with mall timings
• - Products: Core offerings include Tsubuan and Custard Imagawa-yaki available year-round, each priced at 230 yen (tax excluded) with seasonal specialties expected.

About the Company

MARU Co., Ltd. oversees the operations of Tsuki no Usagi, striving to combine tradition and modernity in their offerings. You can explore more about this fascinating brand through their official website or follow them on Instagram for updates.