ANYCOLOR Inc. and Koei Tecmo Games Enter Comprehensive Licensing Agreement

Comprehensive Licensing Agreement between ANYCOLOR and Koei Tecmo Games

In a significant development for the virtual entertainment sector, ANYCOLOR Inc., based in Minato-ku, Tokyo, has finalized a comprehensive licensing agreement with Koei Tecmo Games, headquartered in Yokohama, Kanagawa. This new partnership is aimed at improving the ways in which Koei Tecmo's intellectual properties can be utilized, particularly within the thriving ecosystem of virtual influencers and livestreaming.

The collaboration comes at a time when the popularity of gaming content is on the rise, pushing entertainment boundaries further than ever before. The streaming of video game play is not just a trend; it is becoming a staple of online entertainment and community engagement. ANYCOLOR acknowledges the overwhelming support of fans for their virtual YouTuber group, "NIJISANJI" and "NIJISANJI EN," and this agreement is intended to enhance the overall experience for those fans.

The Vision of NIJISANJI

The NIJISANJI Project has carved a niche for itself as a prominent VTuber initiative, hosting a diverse range of influencers. The project's mission is to accelerate the next generation of entertainment through various channels, including live events, merchandise sales, and digital content creation. With approximately 150 unique virtual liver personalities currently active, they leverage platforms like YouTube to reach larger audiences, where they can express their individuality and talents.

As a part of the new agreement, ANYCOLOR aims to create a more robust environment for fans to enjoy Koei Tecmo's games and characters while ensuring proper copyright protection. This definite move is aimed at fostering a vibrant gaming culture that appreciates and respects intellectual property, while also pushing boundaries further in the realm of streaming.

The Expanding Reach of NIJISANJI EN

Launched in May 2021, NIJISANJI EN focuses primarily on English-speaking audiences, expanding the reach of the original project to an international stage. The project encompasses popular video streaming platforms and social media channels, enhancing the accessibility of its content. As part of ANYCOLOR's commitment, the incorporation of more Koei Tecmo titles into exhibitions and presentations via NIJISANJI EN will be a key focus area moving forward.

The agreement signifies a paradigm shift in how Japanese gaming content can be presented to a global audience, creating a more inclusive and diverse cultural exchange. As both parties collaborate to explore new possibilities in content creation and community engagement, fans are invited to immerse themselves in a world enriched by their favorite characters and games.

About ANYCOLOR Inc.

ANYCOLOR Inc. was founded on May 2, 2017, with a mission to revolutionize the entertainment landscape. Their motto, "A magical new experience," underscores their ambition to bring fantasy into the daily lives of people around the world through innovative digital experiences. Their vision aligns well with Koei Tecmo's commitment to storytelling and dynamic gameplay, creating a synergy that promises groundbreaking developments in both virtual and gaming spaces.

The future looks bright as ANYCOLOR and Koei Tecmo journey together through this new chapter in entertainment. Fans can look forward to an enriched experience as the partnership unfolds its creative potential.

To stay updated on the developments from this exciting collaboration, fans are encouraged to follow the official NIJISANJI social media channels and respective websites.