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Marketing NOVA SUMMIT 2026: Elevating Marketing to a Strategic Chief Agenda

TOYNOVA Inc., headquartered in Shibuya, Tokyo, is set to host the Marketing NOVA SUMMIT 2026 on August 20, 2026. This event seeks to address the significant changes in the marketing landscape driven by market conditions, evolving consumer behaviors, and the rapid rise of generative AI.

In this fast-paced environment, it is no longer sufficient for businesses to simply execute marketing strategies; what is needed is effective decision-making that drives business growth and produces replicable results. The Marketing NOVA SUMMIT has been designed as an opportunity to share essential insights, helping businesses to update their marketing approaches. By bringing together marketing heads and business leaders, the summit aims to facilitate discussions led by industry experts, enabling attendees to return with new perspectives and practical knowledge.

Context for the Event

The central theme for this year’s summit is: “Transforming Marketing from Execution to Decision-Making.” The marketing landscape is evolving at an unprecedented speed with the advent of generative AI, the diversification of customer touchpoints, and shifting media landscapes.

In such a scenario, what is increasingly required is not the mere execution of numerous marketing initiatives but rather the skill to make informed decisions about what strategies to pursue and which to forgo. However, the pathway to making these decisions is often unclear.

Therefore, it becomes critical for marketers to connect with top practitioners and researchers, engage in discussions with peers facing similar challenges, and obtain opportunities to reassess their current situations objectively. The Marketing NOVA SUMMIT 2026 has been conceptualized as a “place of inquiry” aimed specifically at changing the decision-making processes of marketing leaders.

Event Structure

The summit is structured around three essential KEYNOTE sessions, which will initiate various discussions and activities:

• - KEYNOTE SESSION: Generating inquiries that encourage reflection and thought.
• - ROUNDTABLE DISCUSSION: Delving deeper into these inquiries, allowing for rich dialogue among participants.
• - CASE STUDY SESSION: Equipping attendees with actionable insights and solutions based on real-world examples.

This three-step framework enables participants to holistically reevaluate their marketing strategies and prepares them for future decision-making.

Event Details

Event Name: MARKETING NOVA SUMMIT 2026
Date and Time: August 20, 2026, from 13:00 to 20:00 (Doors open at 12:30)
Venue: Tokyo Port City Takeshiba, Office Tower 1F (4-minute walk from JR Hamamatsucho Station)
Capacity: 100 attendees (Free, lottery-based participation)
Target Audience: B2C Marketing Executives and equivalent roles in companies with over 500 employees
Organizer: TOYNOVA Inc.
Special Website: Marketing Nova Summit

Company Overview

Company Name: TOYNOVA Inc. (formerly, New Peaks Co., Ltd.)
Location: 3-24-3 Yoyogi, Shibuya-ku, Tokyo, 151-0053, Japan
CEO: Yoshitsugu Kobayashi
Established: October 11, 2018
Website: TOYNOVA

For inquiries regarding the Marketing NOVA SUMMIT 2026, please contact the management office at:
Email: [email protected]
Website: Marketing Nova Summit