HOCUS POCUS Introduces Six Delightful Spring Donuts This May
As the warm breeze begins to sweep through the city and the sunlight becomes increasingly radiant, HOCUS POCUS, a well-known donut specialty store, is set to unveil a tempting collection of six new spring-inspired donuts starting in early May 2026. Each creation promises to transport customers into the delightful spirit of spring with its unique flavors and textures, combining a gentle sweetness with aromatic notes. Whether steamed, fried, or baked, these donuts are designed to be enjoyed as a refreshing treat.
1. Cassis Beets [Fried] - ¥580
This Old Fashioned donut infused with beet's gentle sweetness is enhanced with the tartness of cassis and cranberry, layered with the depth of blueberry. It provides a balance of lightness and depth, making it a unique addition to any spring celebration.
2. Apple Pepper [Steamed] - ¥580
Wrapped in white rum, dried apple's soft sweetness contrasts beautifully with the sharpness of black pepper. This delightful tension, paired with the crunch of almond slices, offers a flavor experience that is exhilarating yet comforting.
3. Rose [Steamed] - ¥650
Celebrating the Kioi-cho Rose Festival, this limited edition donut features a dough infused with rose oil, filled with cream cheese, and topped with rose jelly. The elegant aroma rises, bringing with it the essence of spring floral notes.
4. Lychee Grapefruit [Steamed] - ¥580
With semi-dry grapefruit's juicy texture and the floral notes of lychee liqueur, this donut layers flavors beautifully, including lychee icing, Kawachi Buntan, and mint. The tasting experience culminates in a refreshing clear aftertaste.
5. Canelé Calvados [Baked] - ¥550
Infused with the fruity essence of Calvados and layered with the spice of cloves, this baked delight is finished with a hint of herbal liqueur. The apple compote inside adds an exciting textural contrast.
6. French Cruller Pistachio [Fried] - ¥580
This light French cruller dons a coating of white chocolate infused with pistachio, while the roasted pistachio adds a delightful crunch. It's an airy treat that invites you to enjoy right down to the last bite, especially at the stylish terrace of the Omotesando store during this beautiful season.
As the gentle breeze flows, HOCUS POCUS invites guests to immerse themselves in the peaceful ambiance of the Nagatacho store filled with lush greenery, now infused with the vibrant spirit of early summer. Enjoying a chilled drink paired with these fragrant donuts creates an experience unlike any other, where one can momentarily escape the hustle and bustle of daily life.
HOCUS POCUS aims to provide space and moments of tranquility through gastronomic delights, transforming simple moments into joyful experiences.
Sales Period: Early May 2026 onwards
Stores: Nagatacho Store / Omotesando Store
HOCUS POCUS is a donut brand dedicated to high-quality ingredients and craftsmanship, focusing on creating delightful experiences that add subtle moments of pleasure to daily life. Through seasonal offerings, they aim to propose innovative flavors and ways to enjoy time.
HOCUS POCUS Nagatacho Store
Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Hours: 11:00 AM - 6:00 PM (Weekdays), 12:00 PM - 6:00 PM (Weekends and Holidays)
HOCUS POCUS Omotesando Store
Address: 6-1-4 Jingumae, Shibuya-ku, Tokyo, Naito Omotesando Building 4th floor
Hours: 11:30 AM - 6:00 PM
Web: HOCUS POCUS Instagram
New Spring Collection: 6 New Varieties
1. Cassis Beets [Fried] - ¥580
This Old Fashioned donut infused with beet's gentle sweetness is enhanced with the tartness of cassis and cranberry, layered with the depth of blueberry. It provides a balance of lightness and depth, making it a unique addition to any spring celebration.
2. Apple Pepper [Steamed] - ¥580
Wrapped in white rum, dried apple's soft sweetness contrasts beautifully with the sharpness of black pepper. This delightful tension, paired with the crunch of almond slices, offers a flavor experience that is exhilarating yet comforting.
3. Rose [Steamed] - ¥650
Celebrating the Kioi-cho Rose Festival, this limited edition donut features a dough infused with rose oil, filled with cream cheese, and topped with rose jelly. The elegant aroma rises, bringing with it the essence of spring floral notes.
4. Lychee Grapefruit [Steamed] - ¥580
With semi-dry grapefruit's juicy texture and the floral notes of lychee liqueur, this donut layers flavors beautifully, including lychee icing, Kawachi Buntan, and mint. The tasting experience culminates in a refreshing clear aftertaste.
5. Canelé Calvados [Baked] - ¥550
Infused with the fruity essence of Calvados and layered with the spice of cloves, this baked delight is finished with a hint of herbal liqueur. The apple compote inside adds an exciting textural contrast.
6. French Cruller Pistachio [Fried] - ¥580
This light French cruller dons a coating of white chocolate infused with pistachio, while the roasted pistachio adds a delightful crunch. It's an airy treat that invites you to enjoy right down to the last bite, especially at the stylish terrace of the Omotesando store during this beautiful season.
Experience the Essence of Early Summer
As the gentle breeze flows, HOCUS POCUS invites guests to immerse themselves in the peaceful ambiance of the Nagatacho store filled with lush greenery, now infused with the vibrant spirit of early summer. Enjoying a chilled drink paired with these fragrant donuts creates an experience unlike any other, where one can momentarily escape the hustle and bustle of daily life.
HOCUS POCUS aims to provide space and moments of tranquility through gastronomic delights, transforming simple moments into joyful experiences.
Sales Information
Sales Period: Early May 2026 onwards
Stores: Nagatacho Store / Omotesando Store
About HOCUS POCUS
HOCUS POCUS is a donut brand dedicated to high-quality ingredients and craftsmanship, focusing on creating delightful experiences that add subtle moments of pleasure to daily life. Through seasonal offerings, they aim to propose innovative flavors and ways to enjoy time.
Store Information
HOCUS POCUS Nagatacho Store
Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Hours: 11:00 AM - 6:00 PM (Weekdays), 12:00 PM - 6:00 PM (Weekends and Holidays)
HOCUS POCUS Omotesando Store
Address: 6-1-4 Jingumae, Shibuya-ku, Tokyo, Naito Omotesando Building 4th floor
Hours: 11:30 AM - 6:00 PM
Web: HOCUS POCUS Instagram
Topics Consumer Products & Retail）
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