#Japan #Hong Kong #Tokyo #Narumiya International #petit main

Narumiya International Expands Petit Main in Hong Kong

Narumiya International, a key player in children's fashion, is accelerating its expansion efforts in the Hong Kong market with the launch of two new outlets of its popular kids' brand, Petit Main. The company is making significant strides in a region recognized for its vibrant retail landscape.

After opening its first store in Hong Kong in September 2025, Narumiya is cementing its presence with the new stores located in prominent shopping destinations. The third store opened on April 3, 2026, at Hong Kong's SOGO Causeway Bay, a hotspot for fashion enthusiasts both locally and internationally. Following this, a fourth store is set to debut on April 29, 2026, in the emerging Kai Tak area at SOGO Kai Tak, which is expected to become a critical hub for families moving to the area.

Strategic Expansion in Asia

The establishment of the Hong Kong subsidiary, World Fashion (Hong Kong) Co., Ltd., in December 2025 signals Narumiya's commitment to the region. As a leading brand in Japan with a presence of 148 stores, Petit Main appeals to local families through its unique blend of quality, stylish designs, and affordable pricing.

The newest stores in Hong Kong will contribute to a multi-channel strategy that includes not only department stores but also commercial facilities and outlets. This approach aims to boost brand recognition among local consumers and solidify Narumiya's operational foundation in Asia.

Store Highlights

• - SOGO Causeway Bay (3rd Store)

- Opening Date: April 3, 2026
- Location: 7th Floor, SOGO Causeway Bay, 555 Hennessy Road, Causeway Bay, Hong Kong
- Description: Situated in Hong Kong’s bustling retail district, this store targets families with children by providing a direct shopping experience within a family-friendly environment.

• - SOGO Kai Tak (4th Store)

- Opening Date: April 29, 2026
- Location: 6th Floor, SOGO Kai Tak, 1 Concorde Road, Kai Tak, Kowloon, Hong Kong
- Description: Located in one of Hong Kong’s most rapidly developing areas, this outlet aims to capture the attention of new families moving to the locale, featuring a range of outlet-priced products.

About Petit Main

Petit Main, the kids' fashion brand launched in 2011, successfully combines trending fashion with child-friendly designs at reasonable prices. With a focus on comfort and functionality, collections like the Smile Series, designed based on feedback from parents, highlight the brand's commitment to quality and practicality.

The brand caters to children aged 0 to 9 years, offering sizes from 50 to 130 cm. Consumers can stay updated by following Petit Main on Instagram @petitmain_official.

Company Background

Narumiya International is headquartered in Tokyo, Japan, under the leadership of President Daisuke Hosaka. The company is dedicated to expanding its presence across Asia, reinforcing its brand value within the growing market of children's fashion.

Through strategic initiatives and a strong commitment to quality, Narumiya International is poised to become a leading brand in the children's apparel industry in Hong Kong and beyond.