The Future of Safe and High-Quality Aesthetic Medicine: Insights from The Plus Aesthetic Surgery Experts

As the aesthetic medical landscape evolves, concerns over the quality and safety of procedures have arisen, notably due to cases of medical malpractice by untrained practitioners. The Plus Aesthetic Surgery Clinic is making a pivotal move to address these critical issues.
On November 2nd and 3rd, 2025, leading physicians from The Plus Aesthetic Surgery Clinic, which operates locations in Daikanyama, Nagoya, and Seoul, collaborated with the Department of Plastic Surgery at Fujita Medical University Hospital to participate in the Jihi Research Festival 2025. Their primary objective was to engage with the community and discuss the pressing challenges faced by the aesthetic medical field and collective efforts towards improvement.

Event Background

The Jihi Research Festival serves as a platform for stakeholders involved in aesthetic medicine to come together and tackle the prevailing issues within the industry. The expert panel from The Plus Aesthetic Surgery Clinic was particularly focused on enhancing and educating the standards of aesthetic surgical techniques. In recent years, there has been a noticeable uptick in medical mishaps attributed to novice surgeons entering the field without adequate training—often referred to as 'Chokubi' physicians. The severity of this situation has even prompted discussions at the Ministry of Health, Labour and Welfare regarding potential regulatory measures.

In light of these challenges, the physicians from The Plus Aesthetic Surgery are committed to advocating for the importance of skill refinement and the necessity for safe and high-quality aesthetic medical practices. A special highlight of the event included the participation of Dr. Jeong Jae-yong, the founder of The Plus Aesthetic Surgery in Korea and a leader in the field, who shared insights on the aesthetic medical practices of South Korea and Japan, available for all attendees.

A Journey of Skill and Expertise in Aesthetic Surgery

The session featured Dr. Ikeda, director of The Plus Daikanyama Clinic, and Dr. Inoue, who holds the position of associate professor at Fujita Medical University Hospital and serves as the lead supervising physician at The Plus Nagoya Clinic. These two physicians, who have acquired specialized qualifications in plastic surgery in both Japan and Korea, shared their journeys of honing surgical skills and how they leveraged their experiences in forming successful careers in aesthetic surgery.
During a period when pursuing aesthetic surgery would often be stigmatized, Dr. Inoue emphasized the importance of choosing the right environment and learning from proficient hands to enhance one’s skills. Similarly, Dr. Ikeda, after rigorous training at the University of Tokyo and Japan Medical University Hospital, refined his techniques under the guidance of esteemed expert Dr. Jeong. Both physicians highlighted the value of a strong foundation in plastic surgery as key to their success.
They also discussed the concerning trend of a lack of 'ethical awareness' among emerging doctors, especially as aesthetic medicine has become more accessible. Dr. Inoue advocated for greater emphasis on aesthetic medical education by academic hospitals, creating attractive learning environments for upcoming physicians.

Video Surgery Demonstration in Nasal Reconstruction

A significant part of the session included a live demonstration of nasal tip surgery, utilizing surgical footage from Dr. Ikeda and Dr. Inukai's procedures. Typically, post-operative nasal tips harden and lose their natural movement; however, the method employed by The Plus Aesthetic Surgery utilizes the 'Columellar Strut Technique,' which maintains the natural function and flexibility of the nose post-surgery. This holistic approach emphasizes that aesthetic results should not only prioritize visual appeal but also retain original nasal function and softness.

Insights into Nasal Reconstruction Challenges

Dr. Jeong Jae-yong, a prominent figure in nasal surgeries with over 35,000 cases under his belt and the president of the Korean Rhinoplasty International Forum, provided a stark overview of the issues related to reconstructive surgery due to previous aesthetic complications. His participation brought to light that approximately one-third of patients visiting him suffer from advanced complications requiring resolution. Dr. Jeong emphasized that nasal surgery should not merely focus on aesthetics but also consider functional aspects, such as breathing and olfactory functions, underlining the specialized nature of such surgical interventions. The alarming rise of self-proclaimed 'nose specialists' on social media has led to greater instances of complications, often forcing reliance on plastic surgery experts for corrections. The event thus served as a call for physicians to enhance their technical competencies and ethical practices in pursuit of safe and high-quality medical care.

Introducing a New Medical Education Model

In the final session, Professor Okamoto from Fujita Medical University and Dr. Inukai spoke on the necessity for structured educational frameworks within aesthetic medicine. Their collaboration led to the establishment of The Plus Aesthetic Surgery Nagoya Clinic, which integrates aesthetic-focused training with hands-on experience in treating congenital facial disorders—an area with substantial case volume in Japan. Due to the current gaps in educational opportunities, many physicians feel compelled to seek independent training, resulting in an oversight of critical skills that could lead to increased complications in aesthetic procedures. The newly established educational system allows plastic surgery residents to learn fundamental skills while also gaining insight into the aesthetic side at The Plus Clinic, fostering a cycle of continuous learning and application.

Future Outlook

The physicians at The Plus Aesthetic Surgery are determined to contribute to the robust development of the aesthetic surgery field through not merely academic presentations but also prioritizing the correct transmission of techniques and the establishment of strong educational frameworks. Following a successful hands-on seminar at last year’s Japan Society of Plastic Surgery's foundational academic meeting, they will continue to facilitate seminars aimed at nurturing the skills of young physicians ensuring the provision of safe and high-quality aesthetic medical services.

Clinic Information

The Plus Aesthetic Surgery Daikanyama

- Location: 28-13 Sarugakucho, Shibuya, Tokyo, Japan
- Established: March 31, 2021
- Director: Dr. Ikeda Daikan

Clinic Website

The Plus Aesthetic Surgery Nagoya

- Location: 18-22 Marunouchi 3-chome, Naka Ward, Nagoya, Japan
- Established: May 10, 2023
- Director: Dr. Nagoe Shunsuke

Clinic Website

Company Overview

- Company Name: JCM Group Inc.
- Business Activities: Management and operation of The Plus Aesthetic Surgery in Japan
- Representative Director: Makoto Toshihiro

For media inquiries regarding this article, please contact The Plus Aesthetic Surgery public relations at Email: [email protected] Phone: 070-7585-7287