SEIARROWS' DRESS Wins Bronze at International Design Excellence Awards 2025

SEIARROWS' DRESS Receives Prestigious Bronze Award at IDEA 2025

SEIARROWS, a Tokyo-based furniture manufacturer led by CEO Mitsuyuki Nakano, has proudly announced that its flagship product, the DRESS chair, has been awarded the Bronze Award in the Furniture & Lighting category at the International Design Excellence Awards (IDEA) 2025. This accolade is one of the most significant recognitions in the design industry, hosted by the Industrial Designers Society of America (IDSA).

What is the IDEA?

The IDEA is renowned for its rigorous evaluation process, aimed at enhancing public understanding of design. Since its inception, the award has focused on recognizing outstanding design achievements. Products and services are evaluated based on several criteria, including originality, the ability to solve significant challenges, improvement of user experience, and the business impact on clients and brands. Furthermore, the awards take into consideration aesthetics, sustainability, and the materials used. Under these strict standards, DRESS has been distinguished as a leader in design innovation, earning this coveted honor.

Overview of the DRESS Chair

The conception of DRESS addresses a fundamental truth: when people select clothing, it transcends mere functionality; it is an expression of self. The DRESS chair embodies this sentiment, offering a versatile canvas that reflects the user’s and designer’s aspirations through various combinations of frame, cushion, and upholstery. The design empowers individuals to define its form, allowing for personalization that breathes life and harmony into spaces.

By fostering freedom in aesthetic expression, DRESS encourages a transformative experience where the act of selection is the genesis of individuality.

The recognition from IDEA not only reflects the brand’s design philosophy and craftsmanship but also serves as a testament to their commitment to innovative design originating from Japan. SEIARROWS remains dedicated to furthering its mission of producing globally appealing furniture designs.

For more details on the award-winning DRESS chair, visit the SEIARROWS Awards page.

Product Information

DRESS W411

- Material: Back/seat / Beech molded plywood frame / Beech
- Size: W550×D560×SH440×H765
- Price: ¥51,000

DRESS W411 (Upholstered version)

- Material: Back / Beech molded plywood frame with urethane foam upholstery
- Size: W550×D560×SH460×H765
- Price: ¥68,000 and up

Options Available

- Back Cushions (3 types available)
- Price: ¥17,200 and up

Designer Insights

The DRESS chair was crafted by Mato, a designer known for his anonymous design work at SEIARROWS, who has created numerous successful products for the brand. You can view more of his work on Mato Studio's Instagram.

Visit Our Showrooms

DRESS is showcased at several showrooms across Japan, offering potential customers the chance to experience its unique design first-hand.

Ginza Store and Showroom

- Location: 5-2-1 Ginza, Chuo Ward, Tokyo, Tokyu Plaza Ginza 4F
- Operating Hours: 11:00 AM to 8:00 PM
- Reservation: No prior appointment is necessary.

Osaka Showroom

- Location: 4-4-3 Minamisenba, Chuo Ward, Osaka, Shinsaibashi Tokyu Building 301
- Operating Hours: 11:00 AM to 5:00 PM (Closed on weekends and holidays)
- Reservation: Appointments are recommended.

Itoshima Showroom

- Location: 3-8-7 Nijo Take, Itoshima City, Fukuoka
- Operating Hours: 11:00 AM to 5:00 PM (Closed on weekends and holidays)
- Reservation: Appointments are required.

About SEIARROWS

SEIARROWS is a furniture manufacturer based in Japan, leveraging the strengths of both domestic and international factories for innovative designs and manufacturing. With a focus on custom furniture, the company aims to discover and present new values in furniture design.