CLAS Introduces Assurance with 'Purchase Later' Service for Users
When it comes to making significant purchases like furniture and appliances, many consumers face the risk of buyer's remorse. To address this issue, CLAS, operated by a Tokyo-based company, has officially launched its innovative 'Purchase Later' option, which allows customers to rent furniture and appliances before committing to a purchase. Since its limited introduction in July 2024, this service has garnered positive feedback, helping individuals make informed choices while minimizing financial risks.
The 'Purchase Later' service is designed with the modern consumer in mind. With just a monthly rental fee, customers can try out various furniture and household items in their own homes. This trial period allows them to evaluate factors such as comfort, functionality, and aesthetics before deciding to buy. What's more, the rental fees paid will be deducted from the final purchase price, making it a financially savvy way to shop.
According to a survey conducted by CLAS in February 2025, around 33% of consumers aged 18-49 in Tokyo and surrounding prefectures reported experiencing regret after purchasing furniture or appliances. The most common reason for this regret was dissatisfaction with usability (41.6%), highlighting the importance of a trial period.
The demand for a flexible purchasing method like 'Purchase Later' is underscored by rising consumer prices. The latest data from the Ministry of Internal Affairs and Communications reveals a year-on-year increase in the Consumer Price Index (CPI) for durable goods, indicating an ongoing trend of rising costs. In this context, CLAS's service becomes even more appealing, as it offers a viable solution for those cautious about spending amid price hikes.
The growing popularity of 'Purchase Later' is evident, with approximately 80% of items available on the CLAS e-commerce site qualifying for this option. Some of the most sought-after product categories under this service include vacuums, chairs, and air conditioning units, which consumers often wish to experience before making a purchase.
Here's a closer look at how the 'Purchase Later' option works. Initially, customers can select their desired items for rental. After the goods arrive, they can decide to purchase them anytime after the eighth day. The rental fees accrued during the trial period will be deducted from the total price, providing a seamless purchasing experience.
In summary, CLAS's 'Purchase Later' provides an innovative pathway for consumers to engage with furniture and appliances safely, ensuring satisfaction while supporting sustainable practices. By allowing them to test and reflect on their choices before making a commitment, customers can feel confident in their purchasing decisions—a service that truly reflects today’s consumer-centric approach.
For more details on how to leverage this service and make informed decisions when it comes to furniture and appliance shopping, visit the CLAS website, where you can explore a wide range of options available for rental and purchase. CLAS is committed to transforming how we purchase and utilize durable goods, contributing to a more sustainable and convenient lifestyle for everyone.
The 'Purchase Later' service is designed with the modern consumer in mind. With just a monthly rental fee, customers can try out various furniture and household items in their own homes. This trial period allows them to evaluate factors such as comfort, functionality, and aesthetics before deciding to buy. What's more, the rental fees paid will be deducted from the final purchase price, making it a financially savvy way to shop.
According to a survey conducted by CLAS in February 2025, around 33% of consumers aged 18-49 in Tokyo and surrounding prefectures reported experiencing regret after purchasing furniture or appliances. The most common reason for this regret was dissatisfaction with usability (41.6%), highlighting the importance of a trial period.
The demand for a flexible purchasing method like 'Purchase Later' is underscored by rising consumer prices. The latest data from the Ministry of Internal Affairs and Communications reveals a year-on-year increase in the Consumer Price Index (CPI) for durable goods, indicating an ongoing trend of rising costs. In this context, CLAS's service becomes even more appealing, as it offers a viable solution for those cautious about spending amid price hikes.
The growing popularity of 'Purchase Later' is evident, with approximately 80% of items available on the CLAS e-commerce site qualifying for this option. Some of the most sought-after product categories under this service include vacuums, chairs, and air conditioning units, which consumers often wish to experience before making a purchase.
Here's a closer look at how the 'Purchase Later' option works. Initially, customers can select their desired items for rental. After the goods arrive, they can decide to purchase them anytime after the eighth day. The rental fees accrued during the trial period will be deducted from the total price, providing a seamless purchasing experience.
Benefits of 'Purchase Later'
- - Try Before You Buy: Customers can explore the comfort and fit of their chosen items in their own living spaces. If they find the product satisfactory, they can proceed with the purchase. If not, returns are easy and straightforward.
- - Lower Return and Exchange Hassles: Potential concerns about sizing or aesthetics can be mitigated through the trial process, reducing the burden of returns or exchanges.
- - Affordable Start-Up Costs: With a low monthly fee, consumers can access products without hefty upfront costs, providing flexibility to switch plans as their needs change.
- - Adaptive to Lifestyle Changes: As life situations evolve, so can the rented items. This flexibility eliminates the need for disposal of furniture or appliances, as CLAS offers a retrieval service for purchased items for a minimal fee.
In summary, CLAS's 'Purchase Later' provides an innovative pathway for consumers to engage with furniture and appliances safely, ensuring satisfaction while supporting sustainable practices. By allowing them to test and reflect on their choices before making a commitment, customers can feel confident in their purchasing decisions—a service that truly reflects today’s consumer-centric approach.
For more details on how to leverage this service and make informed decisions when it comes to furniture and appliance shopping, visit the CLAS website, where you can explore a wide range of options available for rental and purchase. CLAS is committed to transforming how we purchase and utilize durable goods, contributing to a more sustainable and convenient lifestyle for everyone.
Topics Consumer Products & Retail）
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