Fender News Presents: Horace Bray Live Performance
An exceptional event is on the horizon as renowned guitarist Horace Bray, celebrated for his unique blend of contemporary jazz and Americana, gets set to take the stage at Fender Flagship Tokyo. This special performance, part of the promotional activities for the new Fender series,
American Ultra Luxe Vintage, is scheduled for September 30, 2025.
Event Details
- - Event Name: FenderNews Public Recording with Horace Bray
- - Date: September 30, 2025
- - Time: Doors open at 5:30 PM, performance begins at 6:00 PM (approximately one hour)
- - Location: Fender Flagship Tokyo, B1F (1-8-10 Jingumae, Shibuya-ku, Tokyo, 150-0001)
Starting September 5, 2025, fans can apply for tickets through the FenderNews event site. The chance to witness Horace’s exceptional skill up close is a rare opportunity for music lovers, with pairs of tickets available through a random lottery.
Horace Bray is based in Los Angeles and has made a name for himself with his distinct musical style that integrates improvisational elements, rich lyrical expression, and storytelling within his performances. Bray originally captivated audiences with his debut album,
Dreamstate, released in 2015, which highlighted his innovative compositions and nuanced guitar play. His accomplishments extend beyond performance; he has toured and recorded internationally both as a bandleader and collaborator, sharing the stage with acclaimed artists such as Maggie Rogers, Benson Boone, and India Arie.
During the event in Tokyo, Horace will be showcasing the impressive
American Ultra Luxe Vintage ’60s Stratocaster HSS, a guitar that has earned accolades in the campaign video. The event is part of the Fender News’ popular series,
SESSIONS in TOKYO, which focuses on innovative musical discussions among distinctive artists who are passionate about their craft.
How to Apply
Applications for event tickets will be accepted from September 5 to September 18, 2025. Participants can easily submit their entries through the designated application site—no specific conditions are required for applicants. Successful candidates will be notified via email starting September 19, ensuring they have the necessary information to attend.
Additional Information
- - The event will operate under a one-drink policy. The venue features the Fender Cafe, where attendees can enjoy drinks during the show. A drink ticket, priced at 500 yen, must be purchased upon entry. For those wishing for alcoholic beverages, an additional 300 yen can be paid at the cafe counter.
- - Please note that as this is a public recording for Fender's official online media, attendees should expect a standing-only format with some views possibly obstructed due to recording equipment. For verification, guests should bring an ID to confirm their names upon entry.
- - Photos and recordings from the event might be featured on FenderNews’ official social media platforms, and by applying, participants consent to the use of their images for promotional purposes.
About Horace Bray
Bray’s journey as a musician is marked by his ability to blend genres and engage audiences through cross-genre collaborations and creative projects. His work spans a vast array of styles and influences, exemplifying what it means to be a modern musician today. Don’t miss the chance to experience his artistry live at Fender Flagship Tokyo!
For Further Information
For more details about the event and Bray, visit
Fender News and follow Horace Bray on
Instagram.