#Japan #Tokyo #San-X #Rilakkuma #Kimono Series

Adorable Rilakkuma Kimono Plush Series Launch

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, has exciting news for fans of the beloved bear, Rilakkuma. On November 7, 2025, the company will officially release its new 'Kimono Series' of Rilakkuma plush toys. This delightful collection showcases Rilakkuma and friends in traditional Japanese kimonos, perfect for bringing a touch of cultural flair to your home.

Overview of the Kimono Series

The collection features several types of plush toys, including:

• - Hanging Plush (¥2,420 each, tax included) – Available in four varieties
• - Hanging Plush (¥3,520 each, tax included) – Available in two unique designs
• - Collectible Plush (¥4,950 each, tax included) – Comes in four variations

Each plush is designed with attention to detail, highlighting beautiful kimono patterns and elements. These plush toys are not only cute but also embody the spirit of traditional Japanese clothing, making them delightful collectible items for enthusiasts.

Special Campaign to Celebrate the Launch

As part of the product launch, San-X is hosting a special follow and retweet campaign on X (formerly known as Twitter). This initiative allows fans to enter for a chance to win an exclusive 'Collectible Plush' by following the official Rilakkuma Goyururi site on X and retweeting a designated post.

Campaign Details:

• - Follow & Retweet Period: October 14, 2025, to October 27, 2025
• - How to Enter:

1. Follow the official Rilakkuma Goyururi site on X @rilakkuma_gyr
2. Retweet the specified post to complete your entry.

Participants who are already followers can simply retweet to enter! Keep in mind that only residents within Japan are eligible to win, and it’s important to remain a follower until the drawing is complete.

Important Notice:

Winners will be notified via direct message on X in late October, and the plush toys are expected to ship around November 2025. Any failure to respond to the winner's notification by the specified date may result in forfeiting the prize. Additionally, followers must ensure that their accounts are set to public to participate in the campaign.

Get to Know Rilakkuma

Rilakkuma is a charming bear who has captured the hearts of fans across Japan and around the world. Living with his friends, Korilakkuma and Kiiroitori, in the home of office worker Kaoru, Rilakkuma enjoys relaxing and indulging in delicious treats like pancakes, omurice, and pudding. The charming world of Rilakkuma provides a sense of adorable escapism, and the introduction of the Kimono Series is yet another way to experience the joy he brings.

To learn more about Rilakkuma or to view the plush lineup and retail locations, visit the special campaign site: Rilakkuma Kimono Campaign.

About San-X

San-X has a long-standing history of creating over a thousand original characters, including Rilakkuma, Sumikkogurashi, and more. Known for their unique blend of cuteness and humor, San-X characters hold a special place in the hearts of fans worldwide. The company continues to deliver engaging products and experiences through various channels, including merchandise, events, and promotions.

For more details, check out the official San-X site: San-X Official Site.

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