#Japan #Tokyo #Financial Education #Broad Mind #ABCash Technologies

Enhancing Financial Literacy: A Recent Lecture at the University of Tokyo

On November 19, 2025, Broad Mind Co., Ltd., a company dedicated to developing financial services that support life planning, participated in a lecture organized by the Graduate School of Public Policy at the University of Tokyo. This lecture, which focused on improving financial education within private enterprises, was part of an initiative called the "Corporate Alliance for Creating the Future of Financial Education."

Background of the Lecture

The Graduate School of Public Policy aims to equip students with the ability to identify and address contemporary policy issues effectively. In the 2025 academic year, the course titled Capital Markets and Public Policy focused on financial economic education. Students heard from various stakeholders involved in financial education to recognize administrative challenges and develop policies as a group. Understanding practical cases from the private sector, the challenges related to financial literacy enhancement, and the role of technology in future developments were crucial for the students.

Overview of the Event

Course Name: Capital Markets and Public Policy (Theme: Financial Economic Education)

• - Date: November 19, 2025 (Wednesday)
• - Time: 16:50 to 18:35
• - Location: The University of Tokyo (Hongo Campus)
• - Participants: Approximately 80 graduate students from the Graduate School of Public Policy and the Graduate School of Law
• - Discussion Theme: Efforts and Future Perspectives on Improving Financial Economic Education in Private Enterprises

Core Discussion Points:

1. Current State and Challenges of Financial Education in Japan
The lecture began with an explanation of the definition and objectives of financial economic education in Japan, highlighting unique challenges compared to other countries. Cultural and institutional factors affecting financial education stagnation were analyzed, revealing that Japan’s high percentage of cash and deposits contributes to a culture that finds it difficult to view investment as a necessity.

2. Challenges Faced by Private Enterprises
Representatives from various companies, including ABCash Technologies, Green Monster, and Broad Mind, shared their experiences in financial education efforts. The speakers emphasized the necessity for financial education programs to inspire not just knowledge but also behavioral changes by using experiential content and gamification techniques.

3. Overview of Corporate Alliance for Financial Education
The background and purpose of the alliance was presented, underlining that despite the relevance of financial education to labor mobility and economic development, Japan’s financial education lags compared to advanced economies. The alliance aims to gather resources from private entities to develop and implement effective financial education programs through collaboration with educational institutions and policy advocacy.

4. New Models in Financial Education through Public-Private Partnerships
The importance of defining roles between public and private sectors for effective financial education was discussed, pointing out existing gaps and potential collaboration avenues to unify education venues and private sector initiatives.

5. Future Outlook for the Financial Education Market
The lecture concluded with projections indicating that Japan's financial education market might expand from approximately 331.5 billion yen in 2024 to about 405.2 billion yen by 2030. This expansion could lead to establishing a circular growth foundation for financial literacy across various sectors, including schools, companies, communities, and homes.

Q&A Session

Following the presentation, a lively 30-minute Q&A session allowed students to engage with the speakers and discuss topics such as educational design for behavioral change, generational approaches, and the potential for public-private collaboration in financial education initiatives.

Future Developments

Broad Mind Co., Ltd., alongside the Corporate Alliance, will continue its efforts in promoting financial literacy. The focus will be on creating mechanisms that encourage ongoing collaboration among educational institutions, companies, and government entities.

About Broad Mind Co., Ltd.

Founded in 2002, Broad Mind prioritizes liberating the power of finance to support individuals in achieving their life plans. They provide services such as free consultations with financial planners through