#Japan #Tokyo #Disaster Preparedness #ASKUL #TRIFE DESIGN

A New Approach to Disaster Preparedness

On August 26, a groundbreaking product will debut on the crowdfunding platform Makuake, aimed at revolutionizing how we prepare for disasters. This initiative is a result of collaboration between three diverse companies: Askul Corporation, Tokyo Shoko Co., Ltd., and TRIFE DESIGN. This project introduces the "Disaster Preparedness Backpack Set," designed with the concept of making everyday life a seamless part of disaster readiness.

A Modern Concept in Emergency Preparedness

Recent years have witnessed an increase in natural disasters, such as earthquakes and heavy rains, emphasizing the importance of being prepared. Traditional views on disaster readiness often categorize emergency supplies as something separate or special, leading to infrequent engagement with necessary tools and resources. Recognizing this disconnect, the three collaborating companies set out to change the narrative. The backpack set aims to integrate emergency supplies into daily life, making them easily accessible and usable. The innovative design serves to encourage a consistent state of preparedness without the need for drastic changes in lifestyle.

Features of the Backpack Set

The backpack set combines a stylish, everyday-use backpack with a staff sack containing 13 emergency items, all meticulously chosen under the supervision of disaster prevention experts. This two-in-one solution allows users to carry essential items on a regular basis and be adequately equipped in case of an emergency. When a disaster strikes, individuals can simply grab the entire sack and evacuate.

The primary material for the backpack—"ReTA BASE"—is an innovative fabric made from recycled materials, including used clear files and factory waste plastic bottle caps. This not only addresses aesthetic concerns but also promotes environmental sustainability. By utilizing these materials, the creators contribute to reducing waste and encourage responsible recycling practices.

A Unique Collaboration

What makes this project distinctive is the collaboration among companies with different areas of expertise. Askul has been at the forefront of environmental sustainability with its recycling initiatives. TRIFE DESIGN brings design innovation to the forefront, contributing to the project with its forward-thinking approach to material usage and durability. Meanwhile, Tokyo Shoko integrates its knowledge of emergency supplies, ensuring that the items included in the set are practical and efficient.

Lightweight Design with Everyday Functionality

Weighing in at approximately 530 grams with a generous capacity of 28 liters, the backpack is designed for comfort and practicality. Several features cater to daily use, including multiple pockets and loops for accessories, ensuring that it aligns with various lifestyles and uses. This backpack is not only a tool for emergency situations but also an everyday companion during commutes and outings.

Versatile Storage Solutions

The staff sack, designed to house the 13 emergency items, offers flexible usage options. It can easily adjust its size based on the amount stored. During daily activities, it can fold away neatly into the backpack and can also be hung conveniently at home, promoting a tidy living space without sacrificing accessibility.

Essential Emergency Gear Included

Included in the set of 13 items are essentials that cover early evacuation needs, designed for use right after a disaster strikes. This thoughtful selection ensures that users have immediate access to necessary tools when it matters most, helping to transform an ordinary backpack into a reliable disaster preparedness tool.

Future Directions

The companies involved are excited about the potential to validate their product vision through initial responses to the crowdfunding campaign. Plans for full-fledged commercial production and broader market availability hinge on this testing phase.

Conclusion

Combining style, practicality, and environmental stewardship, the Disaster Preparedness Backpack Set is set to change the way we view emergency supplies. It represents a thoughtful step toward integrating preparedness into our daily lives, making it a natural part of our routine. As the launch date approaches, there is a sense of anticipation about how this innovative item will resonate with consumers and contribute to community safety.

For more information and to support the project, visit the Makuake project page.