Celebrating Sports and Innovation at IFA 2025 with TCL Team Ambassadors

TCL, a global leader in consumer electronics and a partner of the Olympic and Paralympic Games, recently hosted its team ambassadors Joy Beune and Alex Vinatzera at IFA 2025 in Berlin. The event marked the beginning of a formal partnership between TCL and these renowned European athletes, promoting the brand's dedication to inspiring greatness through technology and sports.

Ambassadors at IFA 2025

On September 6, Joy Beune, the Dutch speed skater and world champion, along with Italian alpine skier Alex Vinatzera, graced the TCL booth at IFA 2025. This event allowed both athletes to engage with fans and explore the latest innovations introduced by TCL. They participated in celebrations that highlighted performance, design, and the core Olympic values.

During their visit to TCL's NXTHOME™ zone, Joy and Alex got hands-on experience with exciting products, such as the premium QD-Mini LED TV C9K, the immersive Z100 FlexConnect speaker, the smart air conditioning system FreshIN 3.0, the Super Drum washing machine, and the built-in refrigerator Free. Their time at the booth emphasized how TCL's technology fits into the training and recovery regimes of professional athletes.

Bridging Sports and Technology

This initiative aligns with TCL’s global partnership with the International Olympic Committee (IOC) in the home audiovisual and appliance sectors until 2032. The collaboration is set to unite fans and athletes, transcending cultural boundaries through the power of sports. With TCL’s innovative products, new experiences will enhance both the spectators' and athletes' journeys, from digital displays at the Winter Olympics to appliances in the Olympic Village.

Joy Beune expressed her enthusiasm about participating in IFA 2025, stating, “It was wonderful being involved with TCL at IFA 2025 and to see its latest innovations. The energy at the booth, meeting the fans, and witnessing how TCL's technology can aid in day-to-day activities was truly inspiring.”

Similarly, Alex Vinatzera resonated with TCL's message of inspiring greatness, emphasizing its connection to athletic training and improvement. He remarked, “I am proud to be part of Team TCL and look forward to what this partnership brings.”

Going forward, both athletes will play a significant role in TCL's upcoming campaigns leading up to the Milan Cortina 2026 Winter Olympics. Their collaboration with TCL is not just about promoting products but also about sharing a message of achievement and excellence through sport.

About TCL

TCL Electronics specializes in the research, development, and manufacturing of consumer electronics, including televisions, audio devices, smart home products, and appliances. With a commitment to thoughtful design and cutting-edge technology that inspires greatness, TCL offers essential functions and meaningful experiences. As one of the largest consumer electronics brands globally, TCL leverages a vertically integrated supply chain and state-of-the-art display manufacturing to deliver innovations for everyone.

For more information, visit TCL’s official website.

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