#United Kingdom #BetTOM #EveryMatrix #UK Betting #East Sussex

BetTOM Makes Waves in the UK Gambling Scene

In a bold step into the online gambling market, BetTOM has launched its comprehensive sports betting and casino platform in the UK, in collaboration with renowned technology provider EveryMatrix. Announced on July 8, 2025, this partnership marks a significant milestone for both companies as they aim to revolutionize the gaming experience for UK players.

A Groundbreaking Launch to Challenge the Norm

Led by Paul Colley, an established figure in the gaming industry, BetTOM promises a fresh approach to online gambling. Their mission revolves around redefining player expectations by combining high-quality product offerings with exceptional customer support.

"BetTOM is more than just another betting site—it's a player-first proposition. We built this brand on UK values of integrity, trust, quality, and appreciation for the customer," stated Paul Colley, CEO of BetTOM. The establishment of a multi-year partnership with EveryMatrix enables them to harness advanced technology and gain a competitive edge in the marketplace.

Unmatched Product Features from Day One

From the very start, BetTOM players can access an extensive range of features designed to enhance their betting experience:

• - Live Streaming: Watching UK and Irish horse racing and greyhound races live offers a thrilling experience.
• - Cash-Out Options: Players can have more control over their bets through innovative cash-out features, allowing them to secure winnings or limit losses before an event concludes.
• - Esports Offering: Catering to the growing popularity of esports, BetTOM allows streaming and betting on various esports events.
• - Casino Experience: A diverse selection of games awaits players, including a robust live casino powered by leading content providers.
• - Customer Support: Dedicated, UK-based customer service is readily available, featuring live chat options for prompt assistance.

BetTOM's headquarters in East Sussex serves as a hub for operations, reinforcing its commitment to delivering an authentic gaming experience while fostering a sense of community and trust among players.

Setting New Standards in the Industry

Ebbe Groes, Group CEO and co-founder of EveryMatrix, expressed enthusiasm about the collaboration, stating, "We’re proud to welcome BetTOM to the EveryMatrix platform and thrilled to support their rapid rise. Paul and his team have executed one of the most impressive launches we’ve seen, and we believe BetTOM is set to become a household name in the UK market."

With their innovative platform, BetTOM is poised to attract a loyal player base eager for a dependable and engaging gambling environment. As they prioritize integrity and customer satisfaction, the newcomer aims not only to provide excellent odds and products but to create a genuine bond with its users.

Committed to Excellence

With a license from the GB Gambling Commission, BetTOM is dedicated to establishing itself as a trusted online sportsbook and casino operator focused on delivering the best possible user experience. Their grand launch in May 2025 sets the stage for significant growth and a promising future in the crowded UK online gambling industry.

As they continue to innovate and expand, BetTOM’s commitment to quality and community engagement will likely prove pivotal in setting them apart from the competition. Visit their newly launched site at www.bettom.com for a closer look at what they have to offer.

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This launch signals an exciting era in the UK online betting landscape, and all eyes will be on BetTOM as they work towards establishing themselves as a go-to platform for both recreational and serious gamblers in the market.