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Dive into Autumn with Honoriya's Latest Onigiri

As the leaves begin to change colors and the air turns crisp, there’s no better time to indulge in seasonal flavors. Starting September 16, 2026, Honoriya, operated by JR East Japan Cross Station Food Company, is set to launch two delightful new onigiri creations, perfectly crafted for autumn enjoyment.

Introducing the New Onigiri Delights

Matsutake and Three Kinds of Mushroom Rice Onigiri - ¥350 (tax included)

Experience the rich textures and aromas of autumn with our Matsutake and Three Kinds of Mushroom Rice Onigiri. This exquisite dish combines the plump and crunchy matsutake mushrooms with a blend of three distinct mushrooms: hiratake, shimeji, and shiitake. The rice is infused with their deep, umami flavors, and its presentation is elevated with a touch of vibrant autumn-colored radish. It’s a luxurious and flavorful onigiri that will transport your taste buds to the heart of the season.

Please note that prices may vary slightly at different locations.

Grilled Salmon with Mentaiko and Domestic Takana - ¥270 (tax included)

For those who crave a different flavor, our Grilled Salmon with Mentaiko and Domestic Takana Onigiri is a must-try. The fluffy salmon is lightly flaked to enhance its rich taste, combined with the spiciness of mentaiko and the crunchiness of finely chopped domestic takana. Together, these three ingredients are harmoniously bound by the savory goodness of white dashi, creating a satisfying onigiri that bursts with flavor with every bite.

Please note that this price may also vary by location.

Exciting Promotion Campaign

To make this season even more special, Honoriya will host a campaign from September 16 to September 20, 2026, where customers can win a coupon for these seasonal onigiri. Here’s how to participate:

1. Follow Honoriya’s official X account (@Ho_nnoriya).
2. Repost the campaign post.
3. Once both steps are completed, you will be eligible to enter the draw for a chance to win one of the new onigiri, with a total of 500 prizes available.

Coupons can be redeemed at any Honoriya store, and participants are limited to one draw per day, with a maximum of five entries throughout the campaign period. Remember to present your winning screen at the store as screenshots will not be accepted.

Exclusive LINE Coupon

In addition to the campaign, Honoriya will distribute a ¥30 discount coupon through their official LINE account. To take advantage of this offer, customers need to register as friends with Honoriya on LINE and await the coupon distribution.

Coupon usage period: September 16 to September 22, 2026.
Available at all Honoriya locations.

To collect your coupon, simply:
1. Register as a friend on the official Honoriya LINE account.
2. Obtain the coupon through the distribution screen.
3. Show the coupon at the store when purchasing your onigiri.

Adding Honoriya as a friend is easy and can be done via the QR code available in stores.

About Honoriya

Honoriya is a specialty onigiri store located in the major station areas of the Tokyo metropolitan area, managed by JR East Japan Cross Station. Since opening its first store at Tokyo Station in 2002, Honoriya has maintained a commitment to crafting onigiri with care. They use premium Aizu Koshihikari rice, flavorful domestically-sourced seaweed, and Okinawa's natural seawater salt, combining seasonal varieties and regional delicacies to create nostalgic flavors that bring warmth to the heart.

With 21 locations across the region, Honoriya is dedicated to delivering authentic Japanese taste and comfort. For more details on store locations and updates, visit Honoriya’s official website and social media channels.

Enjoy autumn's flavors at Honoriya, where every onigiri tells a story of the changing seasons.