#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Kazuki Iimura

Kazuki Iimura Signs Supplier Contract with BASE FOOD

In an exciting development for the sports community, BASE FOOD Inc., based in Meguro, Tokyo, has entered into a supplier contract with Kazuki Iimura, a prominent member of Japan's national fencing epee team. This partnership is part of BASE FOOD's ongoing initiative, the "BASE UP SPORTS PROJECT," which aims to promote healthier lifestyles and improved sports performance through nutritional support. Iimura, who is gearing up for the 2024 Paris Olympics, believes that proper nutrition is as crucial as rigorous training for elite athletes.

Overview of the Partnership

The partnership with Iimura emphasizes the importance of nutrition in sports. As part of the collaboration, BASE FOOD will supply its complete nutritional food series to Iimura, supporting his daily dietary needs. The products are designed to make it easier for athletes to consume the necessary nutrients while ensuring they enjoy their meals. This collaboration also aims at heightening awareness about the relationship between nutrition and sports performance, a message that is becoming increasingly relevant in the world of competitive sports.

Kazuki Iimura, born on December 27, 2003, in Kyoto, has been a dedicated fencer since he was in elementary school. Currently studying at Keio University, he balances sports and academics brilliantly, achieving a world ranking as high as 3rd. His ambition extends to capturing a gold medal in individual events at the 2028 Los Angeles Olympics. With a strong family background in fencing—his father is a coach and his siblings are athletes themselves—Iimura is deeply committed to promoting the sport within Japan, especially among young fencers.

Achievements and Future Goals

Iimura's accolades showcase his talent and dedication:

• - 2022: World Junior Championships Champion
• - 2022: World Cup Bronze (youngest Japanese medalist)
• - 2023: Team Gold at the World Championships in Milan
• - 2023: Bronze at the Asian Games in Hangzhou
• - 2024: 4th place in Men's Epee Individual and Gold Medal in Men's Epee Team at the Paris Olympics.
• - 2024: Received the Purple Ribbon Award for his contributions to sports.

The BASE UP PROJECT

The BASE UP PROJECT aims to integrate complete nutritional meals in sports, music, arts, and cultural activities, targeting individuals pursuing their dreams. By supporting health and nutrition, BASE FOOD aspires to contribute to a society where everyone can thrive, finding joy in their endeavors. The project represents a concerted effort to nurture talent while promoting sustainability and well-being.

Smart Food, Complete Nutrition

BASE FOOD stands out as a fully nutritious staple that can deliver a third of the daily nutritional requirements in just one meal. Using carefully selected natural ingredients such as whole wheat, soybeans, and chia seeds, BASE FOOD ensures a balance of taste and wholesome nutrition. The increasing popularity of this product since its 2017 launch is reflected in the remarkable sales figures, which have exceeded 200 million units by mid-2024, alongside a subscriber base surpassing one million.

Iimura expressed his excitement about the partnership, acknowledging that good nutrition is just as vital as training for success in sports. He stated that BASE FOOD's offerings provide a delicious and convenient way to meet his dietary needs.

Conclusion

As the Paris Olympics approach, Iimura's collaboration with BASE FOOD is set to not only enhance his performance but also inspire other athletes in Japan to focus on the importance of nutrition. With initiatives like the BASE UP SPORTS PROJECT, the groundwork for a healthier, more successful athletic community is being laid, supporting athletes in their quest for excellence.