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EICMA 2025: A Celebration of Two-Wheeled Passion

On November 6, 2025, Milan's Fiera Milano Rho became the epicenter of the motorcycle world as the 82nd edition of the International Two-Wheeler Exhibition (EICMA) was officially inaugurated. The event was opened by the Minister of Economy and Finance, Giancarlo Giorgetti, who emphasized the significance of this annual gathering for the motorcycle industry.

With more than 730 exhibitors from 50 countries and representing over 2,000 brands, EICMA stands firm as a leading global hub for the motorcycle manufacturing sector and the entire two-wheeler mobility supply chain. This year's theme, “EICMA, That's Amore,” signals a tribute to the love shared between manufacturers and enthusiasts alike, fueling the passion for two-wheels.

Attending the opening ceremony were distinguished figures from various institutions, including EICMA's President Pietro Meda, CEO Paolo Magri, and officials from prominent associations like the Confindustria ANCMA. Their presence underscored the importance of collaboration across the industry to cultivate innovation and progress.

A Showcase of Diverse Innovations

The event is exclusively open to press and industry visitors on its first two days, followed by public access from November 6 to 9. Attendees will experience a wealth of attractions including world premieres, cutting-edge technologies, competitions, live shows, and unique installations crafted by the event organizers. Notably, a test area for urban mobility and an exhibit shining a light on the history of the famed Dakar Rally are part of the exciting offerings this year.

Italian craftsmanship and innovation play a crucial role at EICMA, with 30% of the exhibitors representing brands that are proudly “Made in Italy.” This reiterates Italy's leading position in the motorcycle market across Europe, showcasing the nation's commitment to both excellence and creativity in design and manufacturing.

Moreover, EICMA 2025 highlights its international growth, welcoming participants from ten new countries, such as Estonia, Georgia, Ireland, Mexico, Panama, and Peru, among others. This expansion illustrates the global appeal and importance of this revered event in fostering international connections within the motorcycle industry.

A Global Gathering of Enthusiasts

The nine pavilions of Fiera Milano, alongside the outdoor area MotoLive, celebrated their 20th anniversary with an impressive expanded space covering over 60,000 square meters. Here, EICMA transcends its role as a trade fair; it emerges as a global event that seamlessly combines business, entertainment, innovation, and passion for motorcycles all on one platform.

As the official inauguration unfolds, EICMA 2025 reaffirms Milan's status as the world capital of motorcycles, continuing a legacy of success and enthusiasm for mobility. The event looks forward with optimism, aiming to inspire and engage audiences worldwide in the thrilling realm of two-wheeled vehicles. The excitement among exhibitors and attendees sets the stage for an incredible showcase of what the future holds for motorcycling.

As the doors open, participants can expect an immersive experience that not only showcases the advancements in motorcycle technology but also fosters community relationships among manufacturers, dealers, and lovers of two-wheeled adventures. The EICMA is indeed more than an exhibition; it’s a celebration of a lifestyle and a nod to the future of mobility on two wheels.