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D’Annam Fragrance House: A Celebration of Asian Cultures in Scent

D’Annam Fragrance House, recognized for its exquisite craftsmanship, is set to make waves in Japan with its highly anticipated launch on September 12, 2025. This unique collection aims to delight fragrance enthusiasts with an aromatic journey through Asian cultures, offering a selection that celebrates heritage and tradition through scent.

A Journey Through Fragrance

D’Annam is dedicated to capturing the essence of Asia through its landmark fragrance collections. Each chapter of the collection contains fragrances inspired by distinct cultural aspects, highlighting the elegant nuances of their origins. The debut collection consists of 18 captivating fragrances divided into two chapters: Chapter 1: Enchanting Vietnam and Chapter 2: Memories of Japan.

Chapter 1: Enchanting Vietnam

The first chapter is a heartfelt tribute to Vietnam, the homeland of founder Nick Hoang, and features nine distinct fragrances:

1. White Rice – An homage to jasmine rice, symbolizing the essence of Vietnamese life.
2. Monsoon Tea – Capturing the gentle aroma of traditional Vietnamese green tea after the monsoon.
3. In The Garden – A nostalgic experience echoing the fragrances found in a Vietnamese grandmother’s garden.
4. Harvest Season – Evoking the nostalgic scent of dried rice straw during the harvest time.
5. Phu Quoc – Celebrating the enchanting biodiversity of Phu Quoc Island.
6. Da Lat – Infusing the essence of the romantic flower city with modern interpretations of red wine.
7. Pho Breakfast – Capturing the experience of enjoying pho with fresh herbs and spices.
8. Through The Forest – A scent inspired by the quest for rare agarwood deep in the Vietnamese forest.
9. Vietnamese Coffee – A luscious aroma reminiscent of Vietnam's rich coffee culture with delicious undertones.

These fragrances come in elegantly crafted bottles, each retailing for 28,930 yen (tax included).

Chapter 2: Memories of Japan

The second chapter, Memories of Japan, pays homage to Japan’s rich cultural heritage through nine scents inspired by renowned Japanese poets such as Matsuo Basho and Kobayashi Issa. Featured fragrances include:

1. Moonlight Samurai – Embodying the spirit of the samurai with smoky leather notes and sweetened sake essence.
2. Tokyo Nights – Evoking the romantic vibe of rainy Tokyo nights filled with the scents of umeshu and tobacco.
3. Sakura Snow – A poetic portrayal of cherry blossoms in their full bloom, reminiscent of a snowstorm.
4. Matcha Soft Serve – Celebrating the delightful balance of matcha and creamy milk.
5. Strawberry Mochi – A captivating blend of sweet strawberry and mochi rice.
6. Kimono – A floral fragrance inspired by the elegance of traditional Japanese attire.
7. Arashiyama – Capturing the serene beauty of the Arashiyama bamboo grove after rain.
8. Hinoki Meditation – A refreshing aroma reflecting the strength and tranquility of Japanese cypress.
9. Japanese Whisky – A scent reminiscent of the artistry of Japanese whisky with a robust character.

Each of these fragrances is priced at 28,930 yen (tax included) for the 50mL Eau de Parfum, with the Japanese Whisky scent available in a 150mL bottle for 69,850 yen (tax included).

Craftsmanship and Commitment to Sustainability

D’Annam prides itself on ethical farming practices and sustainable sourcing of all its ingredients. The fragrances are crafted with the finest natural materials sourced from Asia, ensuring not only luxurious scents but also a commitment to environmental sustainability. The packaging is designed to be eco-friendly, using recyclable materials to minimize waste. Furthermore, D’Annam is committed to philanthropic initiatives, donating a portion of its proceeds to support underprivileged children in Vietnam and Japan.

D’Annam’s mission is to provide a sensory experience that connects people to their cultures and memories through enchanting scents.

Stay tuned for the launch event across selected stores in Japan, and embrace the opportunity to indulge in these remarkable fragrances that celebrate the beauty of Asian culture.

For further details, visit their official website.