#USA #London #XTM International #TXTOmedia #Video Localization

XTM International Acquires TXTOmedia: A New Era in Multimedia Localization

On May 7, 2025, XTM International, recognized as a pioneer in localization technology, announced its acquisition of TXTOmedia, a company at the forefront of AI-driven global video automation. This strategic move empowers organizations to enhance customer interactions by delivering tailored multimedia content in various languages and formats.

Transforming Video Content Creation

The decision to bring TXTOmedia into the XTM ecosystem comes as demand for high-quality video content surges. Businesses are increasingly pressured to create and localize engaging multimedia experiences, and XTM’s acquisition aims to streamline these processes immensely. With TXTOmedia's state-of-the-art video engine, organizations can rapidly produce training and instructional videos while maintaining quality and consistency. This innovative technology enables automatic generation of animated and live-action video content by selecting segments from existing documentation, thus reducing production costs by up to 50%.

An End-to-End Solution for Content Management

With TXTOmedia in the fold, XTM International now offers a comprehensive solution that oversees the entire content lifecycle—from video creation to localization and publication. This integration not only enhances efficiency but also provides clients with a unique edge in managing global content, ensuring that every piece of video adheres to the latest compliance and messaging standards across different markets.

The platform’s seamless integration with XTM’s existing tools, such as the XTM Cloud Translation Management System (TMS) and Rigi, makes video localization as simple as a few clicks. Clients can now localize voiceovers, subtitles, and on-screen text in over 100 languages, allowing them to cater to diverse audiences seamlessly.

The Future of Customer Engagement

As businesses adapt to a digital-first world, the importance of personalized and localized content becomes paramount. Consumers' expectations have evolved, and they now seek tailored experiences that cater to their preferred learning modalities, whether they prefer reading, listening, or watching. The combination of TXTOmedia's capabilities with XTM’s existing suite of smart localization tools positions both companies to meet and exceed these expectations.

According to Ian Evans, CEO of XTM International, welcoming TXTOmedia to their family marks a monumental leap towards further technological advancements. “This acquisition enhances our offer, allowing us to provide our customers with real-time, AI-driven video localization that meets their personalized needs with unprecedented ease,” he remarked.

On the flip side, Wouter Maagdenberg, CEO of TXTOmedia, echoed these sentiments, emphasizing the synergy between their technologies as a pathway to increasing value for customers. By joining forces with XTM International, TXTOmedia can push the boundaries of video production further, ensuring that knowledge and education are universally accessible, irrespective of language barriers.

Innovation Meets Pragmatism

This acquisition isn’t merely about expanding XTM’s portfolio; it’s a strategic move to reshape the future of localization and customer engagement. By merging TXTOmedia's automation prowess with XTM’s advanced localization tools, businesses can expect an unparalleled level of service that not only quickens time to market but also significantly boosts customer satisfaction. The ability to produce localized content in real-time ensures that brands can adapt quickly in an ever-changing global market, giving them a decisive edge over competitors.

In summary, the acquisition of TXTOmedia by XTM International heralds a significant step in the evolution of multimedia localization. As organizations strive to create more interconnected and personalized experiences for their global audience, this partnership could redefine how content is created, localized, and consumed on a global scale. Together, XTM International and TXTOmedia are poised to empower enterprises with the tools they need to thrive in today’s dynamic marketplace.