Join the Fun with Sesame Street and NEW ERA's Latest Bucket Hat Collection

Sesame Street Market Introduces NEW ERA Bucket Hats

The iconic Sesame Street Market, a unique blend of merchandise, cafes, and workshops, is thrilled to announce the launch of its second collaboration with the renowned American headwear and apparel brand NEW ERA. Set to debut on August 12, 2025, the new collection titled "SESAME STREET MARKET | NEW ERA" will be available at the Ikebukuro Sunshine City store, the Urban Dock LaLaport Toyosu store, and on the official online store.

A Creative Collaboration

The Sesame Street Market prides itself on being the only official store dedicated to the beloved children's program, offering a space for discovery and joy through its offerings. With NEW ERA, known for over a century of crafting stylish hats and apparel, this collection marks the return of a celebrated partnership. The highlight of this collection is the bucket hats, which cleverly infuse NEW ERA's street style with the whimsical charm of Sesame Street.

Stylish Designs to Choose From

Shoppers can look forward to four unique bucket hats featuring either character or logo embroidery:

1. Character & Logo Embroidery Bucket Hat - Available in light beige and pink at ¥6,930. The light beige hat showcases Cookie Monster indulging in chocolate chip cookies, while the soft pink variety features a vibrant Abby.

2. Character & Message Embroidery Bucket Hat - Offered in black and beige for ¥7,040. Both design variants boast the Sesame Street Market logo on the front, with charming character details on the sides. The black hat features Elmo's adorable smile and the message "A Street for Everyone!", while the beige hat showcases Oscar and celebrates "The Friendliest Street in the World!"

Each hat's design embraces a playful twist, resulting not just in a trendy accessory, but a piece that fits seamlessly into any ensemble - be it casual outings, outdoor adventures, or travel.

Release and Availability

The eagerly awaited bucket hats will launch in-store on August 12, 2025, beginning at noon (12:00 PM) online. Static information is as follows:

- Sesame Street Market Ikebukuro Sunshine City Store:

- Address: 3-1 Higashi Ikebukuro, Toshima, Tokyo, 170-0013, Japan.

- Sesame Street Market Urban Dock LaLaport Toyosu Store:

- Address: 2-4-9 Toyosu, Koto, Tokyo, 135-0061, Japan.

About Sesame Street Market

The Sesame Street Market offers a unique environment where guests can chill at the café, shop for exclusive items, and participate in engaging workshops. Known for its vibrant atmosphere and educational-focused content, the store invites visitors to discover and enjoy the whimsical world of Sesame Street.

A Word on Mash Style Lab

Mash Style Lab, the parent company of Sesame Street Market, operates under the mission of bringing joy and unique experiences to consumers. Established in 1998 initially as a graphic design firm, the company has flourished into a fashion powerhouse with twenty brands, including notable names like SNIDEL and gelato pique. With their commitment to creativity and individuality, Mash Style Lab continues to create products that resonate well beyond clothing.

A Legacy of Education

Founded in 1969, Sesame Street is a pioneering educational program for children, garnering acclaim in over 150 countries. The show integrates music, delightful puppets, and animations to teach foundational skills, fostering empathy, kindness, and inclusivity. Characters like Elmo and Cookie Monster are carefully crafted to deliver effective early learning experiences.

Conclusion

Mark your calendar for August 12, 2025, and step into the joy and creativity of sesame street with NEW ERA's latest collection. Whether you’re a lifelong fan or discovering it anew, these bucket hats promise to add a splash of fun to your daily look!