#Japan #Osaka #GUNZE #Wireless Bra #unTuché

UnTuché's Latest Creation: A Comfy Wireless Bra

The popular ladies' brand unTuché, owned by Gunze Co., Ltd., is excited to announce the upcoming launch of its latest product - a wireless bra specifically designed for high school and college students. Set to hit the shelves on December 23, 2025, this innovative underwear collection was developed after a series of group interviews with teen girls, ensuring their genuine needs and preferences are fully met.

The Inspiration Behind unTuché

UnTuché's forward-thinking approach stems from understanding the complexities young women face in their lingerie choices. In a prior interview with teen girls, astonishingly, more than 70% of them preferred involving their mothers in their purchasing decisions, reflecting the difficulties they perceive in picking the right underwear. The previous collection addressed several common discomforts:
1. Straps that slip off can be irritating.
2. Choosing everyday underwear can be overwhelming.
3. Uncomfortable tightness is a no-go.
4. Concerns over visible undergarments can create anxiety.

With this feedback in mind, unTuché has sought to create products that both girls and their mothers can feel confident recommending.

New Insights from High School and College Students

The second launch of unTuché further incorporates the insights gained from multiple group interviews with high school and college students. Two key aspects emerged that these young women value:
1. The need for a comfortable fit that supports their bust without feeling too tight.
2. The desire for versatile designs suitable for different occasions, seamlessly transitioning from casual to more formal settings.

Participants stressed the importance of finding the perfect fit and expressed the desire for bras that cater to both functionality during busy weekdays and fashionable flair on weekends.

Highlights of the New Wireless Bras

The new collection features two types of wireless bras paired with matching half shorts:

Wireless Bra and Half Shorts

• - Colors Available: Black, Off-Pink, and Marais White.
• - Price: ¥3,300 (tax included)
• - Sizes: B65, B70, B75, C65, C70, C75, D65, D70, D75
• - Materials:

- Bra: Polyester, Polyurethane
- Shorts: Polyester, Polyurethane, Nylon

• - Product Link

Wireless Bra and Half Shorts (Lace Type)

• - Colors Available: Black, Off-Pink, and Marais White.
• - Price: ¥3,300 (tax included)
• - Sizes: B65, B70, B75, C65, C70, C75, D65, D70, D75
• - Materials:

- Bra: Nylon, Polyester, Polyurethane
- Shorts: Polyester, Nylon, Polyurethane

• - Product Link

These stylish and comfortable sets will be available at various nationwide retailers, including Gunze's official online store and various retail outlets.

About Gunze and FURYU Corporation

Gunze Co., Ltd., headquartered in Osaka, Japan, firmly believes in producing quality products that bring joy and enrichment to people's lives. Collaborating with FURYU Corporation, renowned for its innovative contributions in the field, including character merchandise and print seal machines, ensured that unTuché effectively captured the playful yet practical essence desired by the teens.

For more details about Gunze's initiatives and the unTuché brand, visit their special feature page.