#United States #Orlando #Oh my teeth #D2C orthodontics #AAO Annual Session

Oh my teeth Takes a Bold Step at AAO 2026

In a significant milestone for the D2C orthodontic market in Japan, Oh my teeth made its debut at the AAO Annual Session 2026, one of the world's largest orthodontic conferences, held from May 1 to 3 at the Orange County Convention Center in Orlando, Florida. This appearance is a landmark event as Oh my teeth becomes the first Japanese D2C brand to present its innovations on such an international stage.

Aiming to Reduce Barriers to Orthodontics

Founded with a clear mission to address the challenges faced by individuals hesitant to pursue orthodontic treatment, Oh my teeth has continually focused on lowering the barriers associated with traditional orthodontics—namely, high costs, prolonged treatment duration, and frequent clinic visits. Recognizing these roadblocks, the brand has cleverly redefined the orthodontic experience as "smart orthodontics" by maintaining high quality while streamlining necessary procedures.

CEO Makoto Nishino emphasizes the goal of spreading orthodontic awareness in Japan, leveraging the dialogue with orthodontic professionals and stakeholders abroad to enhance their service design further.

Engagement and Highlights at AAO 2026

During the AAO 2026, Oh my teeth's booth attracted an impressive 1,500 visitors across the three-day event. Attendees engaged in various activities, simulating the smart orthodontic experience with dental alignment demonstrations and comprehensive operational introductions that spanned diagnosis to continued support. Conversations with orthodontists from around the world yielded insightful feedback, showcasing the unique vertically integrated model which encompasses manufacturing, treatment planning management, and patient support all through a single company.

Comments from international dental professionals included:

• - "A vertically integrated model that manages the entire process is rare, showing potential in the market."
• - "Standardized follow-ups through your unique CRM might contribute to improved patient retention rates."
• - "While many exhibitors are focused on just aligning manufacture or software, your user experience design as a brand is intriguing."

Support from Japanese orthodontists also highlighted the significance of Oh my teeth's representation at the conference, marking it as a crucial step for the industry. They expressed optimism about the potential acceptance of Japanese D2C orthodontic models in the U.S. market.

The conference affirmed the extensive connections available through the AAO and provided a platform for discussions with dental hygienists and orthodontic professionals from Japan, reinforcing the strength of Japanese dental technology and the potential of the "Made in Japan" label on a global level.

Future Directions for Oh my teeth

With over 10,000 orthodontic graduates to date, Oh my teeth now seeks to leverage its national success to catalyze its global expansion. CEO Nishino reiterates their ambition to eliminate the struggles associated with orthodontics, particularly for those hesitant to start treatment.

The insights and conversations gained from AAO 2026 will serve as a foundation for developing partnerships with orthodontists and stakeholders internationally. By optimizing the smart orthodontic experience to fit various national medical practices and regulations, Oh my teeth aims to broaden the orthodontic options available globally.

Event Overview

• - Event Name: AAO Annual Session 2026
• - Date: May 1-3, 2026
• - Location: Orange County Convention Center, Orlando, Florida
• - Booth Number: Booth #654
• - Official Website for AAO: AAO Annual Session
• - eBooth for Oh my teeth: Oh my teeth at AAO 2026

Oh my teeth is actively recruiting dentists and dental hygienists who seek to challenge the global stage from Japan. Interested candidates should visit the Oh my teeth recruitment page for more information.

Conclusion

As Oh my teeth continues to innovate and adapt its practices for a global audience, this exhibition marks just the beginning of a new chapter. By positioning itself at the forefront of smart orthodontics, the company is set to become a pivotal player in the global orthodontics market, dedicated to combating dental discomfort worldwide.