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Riboli's New Spritz Del Conte: A Summer Sensation

Summer is here, and with it comes the exciting announcement from Riboli Family Wines about their latest addition to the lineup - the Spritz Del Conte Hugo Spritz and the Non-Alcoholic Negroni Spritz. As a fourth-generation leader in the wine and spirits industry, Riboli Family Wines is known for its commitment to authentic Italian flavors and innovative products. With the increasing demand for daytime socializing, especially during weekend brunches, these ready-to-drink cocktails are perfectly timed for the season.

Capturing the Essence of La Dolce Vita

The new Spritz Del Conte Hugo Spritz embraces Italy's renowned La Dolce Vita lifestyle. With consumers demonstrating a greater interest in refreshing yet accessible drink options, Riboli rises to meet this trend. The refreshment comes not just from flavor but from convenience—offering a premium cocktail experience without the need for extensive bar setups. According to Steve Riboli, the President and CEO of Riboli Family Wines, the aim is to make it easy for everyone to enjoy a couple of spritzes and indulge in la dolce vita right in their backyards.

Connecting with Modern Drinkers

The rise in popularity of spritz cocktails signifies a changing culture in drinking habits. Recent data shows a clear shift away from late-night drinking to more relaxed daytime social gatherings. This trend is particularly driven by Millennials and Gen Z consumers who are interested in premium ingredients and trending flavors. The Hugo Spritz, which features aromatic elderflower and mint, has recently gained traction on social media, notably under the hashtag #HugoSpritz on TikTok, transforming it from a local favorite in Europe to a global drinking phenomenon.

In a bottle at 13% ABV, the Spritz Del Conte Hugo Spritz offers a delightful and refreshing experience, making it a great fit for summer barbecues, casual brunch gatherings, or simply relaxing on the patio. The flavor profile is a delicate balance of floral sweetness from elderflower, fresh mint notes, bright citrus hints, and a subtle herbal finish.

Expanding Choices with the Non-Alcoholic Option

Acknowledging the growing movement towards more mindful drinking choices, Riboli Family Wines is also introducing the Non-Alcoholic Negroni Spritz (<0.5% ABV). This sophisticated mocktail caters to those who prefer to enjoy flavorful beverages without the alcohol. Its eye-catching red color, combined with zesty orange and complex botanical notes, makes it an ideal choice for gatherings. This zero-proof option ensures that everyone at the party can enjoy a premium-quality drink, contributing to inclusivity among drinkers.

Availability and Pricing

Set at an attractive price of $14.95 for a 750ml bottle, the Spritz Del Conte cocktails are currently available in select retail locations, with plans for national distribution in the future. Additionally, a mini 250ml bottle of Classico is also being sold to cater to all kinds of social settings.

With over a century of winemaking experience, Riboli Family Wines is eager to invite both seasoned and new consumers to embrace this new cocktail culture. Explore their offerings further by visiting their website at spritzdelconte.com or follow them on Instagram @spritzdelconte.

Conclusion

Riboli Family Wines is set to captivate a wide audience this summer with their creative and vibrant spritz offerings. The Spritz Del Conte line stands out not only for its festive flavors and convenience but also as a perfect reflection of today’s socializing trends. As summer beckons, it’s the ideal time to spritz your way into sunny gatherings and delightful moments.