The Opening of Bettei Matoya: A Culinary Haven in Ise Shima Focusing on Mie Brand 'Matoya Oysters'
Nestled in the breathtaking Ise Shima National Park, the Grand Mercure Ise Shima Resort & Spa is set to debut a stunning culinary destination, Bettei Matoya, on April 1, 2026. This exciting new restaurant places a special emphasis on the renowned Mie brand oysters known as 'Matoya oysters'. With a mission to provide guests with an immersive experience that celebrates the rich natural and culinary heritage of the Ise Shima region, Bettei Matoya emerges as a pivotal point for both tourism and local industry collaboration.
The restaurant will operate within a transformed building located on the resort's grounds, and is being managed by Sato Yachiku, a 101-year-old establishment known for its oyster farming in Matoya Bay. Utilizing traditional cultivation techniques handed down through generations, Sato Yachiku produces 'Matoya oysters', renowned for their exquisite flavor, soft texture, and glossy appearance. The commitment to quality and a sustainable approach ensures that each dish served represents the deep connection between the producer, the ocean, and the land.
The Ise Shima area is characterized by its unique coastal ecosystem; three rivers flowing from the mountains nourish the waters, creating an ideal environment for oyster farming. Established in 1925, Sato Yachiku developed revolutionary oyster cultivation techniques, including the patented UV purification method, ensuring the oysters can be enjoyed safely and freshly.
Fifth-generation owner Taiki Hamaji continues the family's legacy while embracing technological innovations to adapt to shifting societal and environmental conditions. By purposefully limiting production to reduce the environmental impact and collaborating with wineries and farmers to recycle oyster shells into organic fertilizers, the company exemplifies sustainable practices that align with Mie's SDGs initiatives.
The Grand Mercure Ise Shima resort has also joined in these sustainability efforts, acquiring international environmental certifications and promoting a responsible tourism model that intertwines hospitality with local culture and sustainability. Bettei Matoya serves not just as a restaurant but also as a platform to explore and connect with the region's food culture.
At Bettei Matoya, the menu is built around carefully selected 'Matoya oysters'. These oysters stand out with their delicate taste and minimal bitterness, making them a favorite among local and global chefs alike. Visitors can expect an authentic Japanese culinary experience, particularly through the ancient cooking technique known as 'ancient grilling', which involves skewering ingredients and roasting them over charcoal, extracting the maximum flavor.
A unique aspect of dining at Bettei Matoya is the live interaction with producers who share their stories and knowledge about the ingredients, fostering a deeper appreciation for the food’s origins and the culture it represents. Through the sounds and aromas of grilling and the visual spectacle of cooking, dining becomes an immersive experience, engaging all five senses.
With a legacy of excellence in hospitality and a commitment to showcasing local produce, Bettei Matoya is set to contribute to the culinary landscape of Ise Shima, creating memorable dining experiences that celebrate the region's treasures. The restaurant invites everyone to discover, enjoy, and connect with the fabulous Ise Shima flavors, all while supporting sustainable practices that protect the future of this beloved coastal community.
The restaurant will operate within a transformed building located on the resort's grounds, and is being managed by Sato Yachiku, a 101-year-old establishment known for its oyster farming in Matoya Bay. Utilizing traditional cultivation techniques handed down through generations, Sato Yachiku produces 'Matoya oysters', renowned for their exquisite flavor, soft texture, and glossy appearance. The commitment to quality and a sustainable approach ensures that each dish served represents the deep connection between the producer, the ocean, and the land.
The Ise Shima area is characterized by its unique coastal ecosystem; three rivers flowing from the mountains nourish the waters, creating an ideal environment for oyster farming. Established in 1925, Sato Yachiku developed revolutionary oyster cultivation techniques, including the patented UV purification method, ensuring the oysters can be enjoyed safely and freshly.
Fifth-generation owner Taiki Hamaji continues the family's legacy while embracing technological innovations to adapt to shifting societal and environmental conditions. By purposefully limiting production to reduce the environmental impact and collaborating with wineries and farmers to recycle oyster shells into organic fertilizers, the company exemplifies sustainable practices that align with Mie's SDGs initiatives.
The Grand Mercure Ise Shima resort has also joined in these sustainability efforts, acquiring international environmental certifications and promoting a responsible tourism model that intertwines hospitality with local culture and sustainability. Bettei Matoya serves not just as a restaurant but also as a platform to explore and connect with the region's food culture.
A Culinary Experience at Bettei Matoya
At Bettei Matoya, the menu is built around carefully selected 'Matoya oysters'. These oysters stand out with their delicate taste and minimal bitterness, making them a favorite among local and global chefs alike. Visitors can expect an authentic Japanese culinary experience, particularly through the ancient cooking technique known as 'ancient grilling', which involves skewering ingredients and roasting them over charcoal, extracting the maximum flavor.
A unique aspect of dining at Bettei Matoya is the live interaction with producers who share their stories and knowledge about the ingredients, fostering a deeper appreciation for the food’s origins and the culture it represents. Through the sounds and aromas of grilling and the visual spectacle of cooking, dining becomes an immersive experience, engaging all five senses.
Restaurant Details
- - Name: Bettei Matoya
- - Location: Inside Grand Mercure Ise Shima Resort & Spa
- - Hours: 5:00 PM to 9:30 PM
- - Pricing: Kaiseki meals start at ¥18,150, with children’s menus available.
- - Reservations: Guests can make dining reservations via phone or email.
With a legacy of excellence in hospitality and a commitment to showcasing local produce, Bettei Matoya is set to contribute to the culinary landscape of Ise Shima, creating memorable dining experiences that celebrate the region's treasures. The restaurant invites everyone to discover, enjoy, and connect with the fabulous Ise Shima flavors, all while supporting sustainable practices that protect the future of this beloved coastal community.
Topics Consumer Products & Retail）
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