AllSaints Expands Fragrance Line with Bold New Scents
AllSaints, the iconic British fashion brand known for its edgy aesthetics, has officially completed its Eau de Parfum (EDP) collection with the launch of two new unisex fragrances:
Sacred Sands and
Naked Woods. These fragrances, developed in collaboration with
Scent Beauty and celebrated perfumer
Gabriela Chelariu, represent a significant expansion of the brand's already impressive fragrance lineup, which also includes celebrated scents like
Sunset Riot Intense,
Shoreditch Leather, and
Ravaged Rose.
Discovering the Essence of AllSaints
Gabriela Chelariu, a master perfumer with over 20 years of experience, has crafted these latest additions with a focus on capturing the essence of the AllSaints brand. With a deft intuitive understanding of fragrance technology and an in-depth knowledge of the brand’s identity, Gabriela emphasizes, "Understanding the brand DNA is crucial in developing fragrance. AllSaints has a unique signature in terms of fashion that makes this process seamless."
Both fragrances are designed within the classic EDP bottle aesthetic, featuring a distinctive hexagon bolt-shaped cap that mirrors AllSaints’ industrial-inspired ethos. Each bottle is wrapped in its unmistakable leather sleeve, alluding to the brand's heritage in leather craftsmanship.
Sacred Sands: A Journey Through Contrast
Sacred Sands is described as an intoxicating and enveloping experience, built on the elements of tension and contrast. The fragrance boldly interprets a vanilla-centric profile through the AllSaints lens by harmonizing sweet and salty notes for a unique olfactory experience. Starting with the refreshing combination of
Coastal Cypress and
Bergamot, this scent surprises with the unconventional addition of
Caviar in the top notes. At its core,
Vanilla unfolds warmly, evoking the imagery of warm sand blending with a cool sea breeze.
- - Olfactive Family: Amber Vanilla Mineral
- - Top Notes: Italian Bergamot, Coastal Cypress, Caviar
- - Mid Notes: Iris, Solar Blooms, Balsam Peru
- - Base Notes: Mineral Vanilla, Patchouli, Incense Milk, Sylvamber™
Gabriela explains the inspiration for Sacred Sands, stating, "The fragrance captures contrasts, blending cool with warm, and sweet with salty to create a thrilling new sensation. It evokes memories of cool, mineral winds meeting the inviting warmth of vanilla, giving it an addictive quality.”
Naked Woods: A Celebration of Sensuality
On the other hand,
Naked Woods embodies raw sensuality and confidence. This fragrance opens with the unexpected zest of
Rhubarb, seamlessly combined with
Geranium and grounded by warm, rich woody notes. The scent radiates a sense of intimacy while ensuring a powerful presence.
- - Olfactive Family: Woody Amber
- - Top Notes: Bergamot, Apple Leaves, Rhubarb
- - Mid Notes: Geranium, Orris Accord, Pink Pepper
- - Base Notes: Clearwood®, Amber Woods, Skin Musk
Gabriela describes Naked Woods as a celebration of the strength and simplicity that woods evoke. She sheds light on innovations within modern perfumery, highlighting a unique biotech material called
Clearwood®, which provides a contemporary take on traditional patchouli, offering a clean yet potent aroma that ultimately creates an unforgettable impression.
Availability and Pricing
Both
Sacred Sands and
Naked Woods are set to launch at a retail price of
$125,
€105,
£80 (100ml) for Sacred Sands and
$72,
€62,
£45 for Naked Woods. Customers will have the chance to purchase these signature scents at AllSaints stores, the AllSaints website, and select retailers such as
Nordstrom from February 5, 2026, with wider availability on e-commerce platforms like
scentbeauty.com by mid-March.
About AllSaints and Scent Beauty
AllSaints continues to be a trailblazer in the contemporary fashion landscape, promoting unique individuality through a blend of timeless designs and responsible practices. The brand operates about 250 global stores and reaches customers in over 150 countries.
Scent Beauty stands as a pioneer, being the world's first multi-brand omnichannel platform for bespoke beauty brands, redefining fragrance for consumers worldwide through educational content and products.
In summary, with the addition of
Sacred Sands and
Naked Woods, AllSaints not only enriches its EDP collection but also solidifies its commitment to embracing contrast, individualism, and modern rebellion through fragrance.