Action Link Triumphs with Dual Awards at ITreview Grid Award 2025 Fall

Fablica Communications, a wholly-owned subsidiary of Fablica Holdings based in Nagoya, Aichi, has achieved remarkable recognition with its flagship product, Action Link. This e-commerce focused CRM and marketing automation (MA) tool was honored at the ITreview Grid Award 2025 Fall, securing the prestigious "Leader" designation in the CRM category for the seventh consecutive term and earning "High Performer" status in the MA category for four consecutive terms.

Overview of the Awards

The ITreview Grid Award is an esteemed accolade that evaluates various products based on reviews from actual users. It measures both satisfaction and recognition quarterly, providing a reliable overview of the best products available in the market. This year, Action Link received exceptional ratings primarily from users in the e-commerce sector, leading to its esteemed recognition in both categories.

For more details, you can visit the following links:

Future Directions

Fablica Communications aims to further its mission by enhancing Action Link as a user-friendly and effective CRM and MA tool. They are committed to developing additional functionalities and improving customer support, reinforcing their concept of making data-driven customer understanding accessible for all. The company seeks to contribute to the sustainable growth of e-commerce businesses and boost repeat sales through reliable data utilization.

About Action Link

Action Link stands out as a specialized CRM and MA tool designed for e-commerce. It allows users to leverage data to deliver tailored messages to individual customers quickly. By integrating disparate data sources into a unified view focused on customer insights, it facilitates a comprehensive understanding of customers, the implementation of effective strategies, and the validation of results—all within one platform.

This comprehensive approach maximizes customer lifetime value (LTV) through efficient PDCA cycles, fortifying the customer base and supporting the ongoing growth of e-commerce ventures.

Notable Features of Action Link

- Personalized Messaging: Automated creation of messages tailored to individual customers through the patented "Tepan Scenario®".
- Ease of Use: Simple one-click initiation of effective initiatives, making it feasible to execute plans even in the face of staffing challenges.
- Expert Support: Experienced professionals in e-commerce provide guidance for maximizing results.

For more information about Action Link, visit: Action Link Website

_Notes:_

- "Tepan Scenario®" is a registered trademark (Registration No. 6296184).
- "Tepan Report®" is a registered trademark (Registration No. 6772850).

Company Overview

Fablica Holdings, Inc.

- CEO: Masato Taniguchi
- Headquarters: 9th Floor, Akasaka 1-chome Center Building, 1-11-30 Akasaka, Minato City, Tokyo
- Founded: November 1994
- Listed: Tokyo Stock Exchange Standard Market (Stock Code: 4193)
- Corporate Website: Fablica Holdings

Fablica Communications, Inc.

- CEO: Masato Taniguchi
- Headquarters: 8th Floor, Sanko Nishiki Building, 3-5-30 Nishiki, Naka Ward, Nagoya
- Business Domains: Development and sales of automotive sales support systems, internet media, web marketing support, auto repair, and rental car services.
- Ownership: 100% owned by Fablica Holdings.
- Corporate Website: Fablica Communications