BA Emerges as a Unified Brand for a National Design Firm with Nine Offices

BA Rebranding: A New Chapter in Architecture

Boulder Associates, a well-established architecture and design firm, has recently rebranded itself as BA. This strategic move unifies its nine offices across the United States under a single, memorable name, reflecting its aspiration to compete on a national level. This transformation showcases BA's commitment to innovation, collaboration, and client satisfaction.

Founded in 1983, BA began its journey in Boulder, Colorado, and has since grown to a national presence with offices now in cities including Charlotte, Dallas, Los Angeles, Orange County, Phoenix, Sacramento, San Francisco, and Seattle. The rebranding marks a significant milestone in the firm’s evolution, allowing it to present a unified front while leveraging its diverse capabilities in various sectors.

Significantly, BA’s rebranding comes hand in hand with the appointment of Melissa Pesci as the firm's first-ever CEO. Pesci brings strong leadership and a vision that aligns with the firm's future, focusing on harnessing the strengths of each office and enhancing collaboration with clients nationwide. "I see tremendous opportunity to bring alignment across our teams and clients nationwide, and to build on the strong foundation already in place," stated Pesci in a recent announcement.

The firm’s diverse expertise spans several practice areas, including healthcare, science and technology, workplace design, senior living, and education. In 2023, BA expanded its practice by acquiring SABA, enhancing its capabilities in workplace and science & tech design. This strategic expansion reflects BA's commitment to integrating research-informed, human-centered design solutions tailored to the unique needs of each sector.

Notably, BA maintains a principle that distinguishes it from many firms: it has never been named after a single individual. This legacy emphasizes collective ownership and accountability, a philosophy that the new name BA continues to promote. It acknowledges the contributions of all team members who have worked diligently for the firm’s success and its commitment to the communities it serves.

Sustainability is another pillar of BA's practice. The firm emphasizes environmentally responsible design, embedding sustainable practices into every project. This commitment resonates with clients who are increasingly focusing on sustainability in their operations and spaces.

The rebranding to BA not only represents a fresh identity for the firm but also encapsulates its long-standing values and mission. The firm aims to continue delivering exceptional design services while fostering strong relationships with clients and communities. This exciting new chapter marks a pivotal shift for BA, affirming its position as a leading design firm in the United States.

In summary, the evolution of Boulder Associates into BA signifies more than just a name change; it embodies the firm's aspirations, values, and dedication to enhancing the built environment through innovative design. As BA charts its path forward, it remains committed to building a legacy rooted in collaboration, sustainability, and impactful design.

To learn more about BA and its comprehensive design services, visit www.ba-design.com.