#Japan #Tokyo #Mammut #Hasetsune30K #OutdoorAdventure

Mammut to Officially Partner with Hasetsune 30K

Mammut, the renowned Swiss outdoor brand that has been establishing its legacy since 1862, has announced it will serve as the official main partner for the Hasetsune 30K starting in 2026. This partnership not only supports the trail runners who aim to challenge their limits but also emphasizes the brand's commitment to protecting the stunning nature of Okutama, where the event takes place.

With a rich history spanning over 160 years, Mammut is celebrated for its innovative outdoor apparel and gear, designed to provide users with the 'ultimate experience'. The brand embraces the slogan "Rise with the Mountain - Challenge is Life", reflecting its dedication to encourage individuals to grow through challenges.

Embracing the Spirit of the Outdoors

The theme for the 2026 spring/summer season is "DO IT ANYWAY. - Live Your Path", a powerful message that resonates with lovers of the mountains and captures the exhilarating spirit of adventure. Mammut's role as the official partner aligns perfectly with the event's philosophy of continuous self-challenge and respect for nature. As a brand known for supporting athletes pushing their limits, Mammut is keen on providing high-performance products and solutions that aid runners in their journeys.

The Hasetsune 30K will kick off on March 29, 2026, in the natural beauty of Okutama, Tokyo. This trail running event positions itself as an entry point into the ultimate adventure of the prestigious Hasetsune Cup. Following its support for the Cup in 2025, Mammut's partnership extends to both significant events in the trail running calendar.

Promotional Activities Leading Up to the Event

Mammut is set to engage participants even before the race, planning a special event on the day before and the day of the Hasetsune 30K, dubbed the TRAILRUNNING SESSION 2026. Here, attendees will experience the latest in trail running gear, including footwear trials and a limited release of exclusive Hasetsune 30K apparel. Event details are as follows:

• - Dates: March 28 (12:00-16:30) & March 29 (6:30-16:30), 2026
• - Location: Akigawa Canyon Libertyio, 464 Kowa, Akiruno, Tokyo
• - Features: Gear experiences, shoe trials, and more.

(Events will proceed rain or shine, except in extreme weather conditions)

About the Hasetsune 30K

Regarded as the gateway to the challenging Hasetsune Cup, the Hasetsune 30K promotes an understanding of trail running and conservation efforts. Launched in 2009, this race now boasts a demanding course with a 90% trail rate, ensuring runners experience the intense beauty and challenges of the terrain. Approximately 1,400 runners will tackle this event, which is self-service except for hydration at the first checkpoint, emphasizing self-management and respect for nature.

Statements from Leaders in the Community

Seiichiro Hara, Director of the Japan Mountain Sports Association, expressed immense pride in welcoming Mammut as a partner. He emphasized the challenges presented by the Hasetsune 30K and the fulfillment it brings to participants, regardless of their experience levels.

Similarly, Taichi Fukuda, President & CEO of Mammut Sports Group Japan, highlighted their ongoing commitment to supporting outdoor challenges, drawing inspiration from remarkable feats like the solo ascent of the North Face of the Alps by climber Konoh Hasegawa, further establishing their brand's core values.

Looking Ahead

The 18th Hasetsune 30K will take place on March 29, 2026, from 8:30 AM to 4:00 PM, with a time limit of 7 hours and 15 minutes, beginning and ending at Akigawa Canyon Libertyio. Participants can look forward to this unique opportunity not just to race, but to connect with nature and their own limits. Together with Mammut, the event embodies a shared vision of adventure, perseverance, and sustainability in the outdoors.

For more details about the Hasetsune 30K, please visit Hasetsune Official Site.