JOY GROUP Reports Impressive Financial Milestones in 2025, Exceeding $620M in Revenue

JOY GROUP Achieves Remarkable Financial Growth in 2025

In a significant announcement, JOY GROUP has revealed its financial results for the fiscal year 2025, marking a major milestone in the company's growth trajectory. With annual retail sales exceeding US$730 million (approximately RMB 5.1 billion) and total revenue surpassing US$620 million (around RMB 4.3 billion), the company reported an impressive 22% increase compared to the previous year. These results not only showcase the company's robust profitability but also highlight another year of strong expansion.

Expansion of the Beauty Portfolio

In a strategic move to enhance its market presence, JOY GROUP has expanded its beauty product portfolio across various categories and price segments. The brand’s lineup now features core brands like JUDYDOLL, JOOCYEE, and the renowned René Furterer, along with emerging brands Biophyto-genesis and Foltène, which cover makeup, haircare, and skincare sectors. The makeup segment saw substantial growth, with JUDYDOLL achieving over US$430 million (RMB 3.0 billion) in global retail sales, reflecting an increase of more than 18% year-on-year. This marks JUDYDOLL’s continued dominance as the number one makeup brand in terms of sales volume in China for the third consecutive year.

Further emphasizing its omnichannel strategy, JOY GROUP has successfully strengthened its retail presence, operating 118 standalone stores and accessing over 30,000 retail outlets globally.

Record Sales in Other Brands

Meanwhile, JOOCYEE also reached new heights with record global retail sales, witnessing over a 15% rise in revenue. The brand's lip products achieved remarkable sales of over 18 million units, reinforcing JOY GROUP’s leadership in the makeup industry.

In the haircare domain, René Furterer experienced a strong momentum, particularly in China, achieving revenue growth exceeding 30%. This growth is complemented by JOY GROUP’s recent acquisition of Foltène, an Italian brand specializing in hair and scalp care since 1963. This acquisition aims to further enhance the group’s capabilities in scalp and hair science, fostering innovation in these categories.

Additionally, JOY GROUP has expanded its dermatology-led skincare side with the acquisition of Biophyto-genesis, a brand celebrated for its 14 years of clinical co-creation. This strategic move lays a foundation for future growth in the skincare market.

Continued Global Expansion

Building on its successful domestic operations, JOY GROUP is advancing its globalization strategy. In 2025, overseas retail sales exceeded US$87 million (RMB 600 million), with the company making notable strides in ecommerce and local retail developments. This includes the opening of three standalone stores in Singapore, further establishing its footprint in international markets.

The company continues to invest heavily in research and development. In 2025, JOY GROUP launched more than 600 new SKUs and secured 20 new patents, reflecting its commitment to innovation. With research and development centers located in both Shanghai and Milan, JOY GROUP is enhancing its capabilities in innovation and product development.

Leadership Vision

Allan Liu, the Chairman and CEO of JOY GROUP, expressed optimism about the company's future, stating, "In 2025, JOY delivered another strong year of growth. With a stronger multi-brand portfolio and accelerating globalization, we believe JOY is well positioned for long-term, sustainable growth." This statement underscores the company's strategic direction and commitment to fostering global market presence.

In conclusion, JOY GROUP's impressive financial performance in 2025, coupled with its proactive marketing strategies, acquisitions, and expansion initiatives, positions it favorably within the competitive beauty industry landscape. As the company looks toward future growth, stakeholders can remain confident in its ability to navigate challenges and seize opportunities in the dynamic market.

For more information about JOY GROUP, visit www.joy-group.com.