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The 34th Annual Intellectual Property and Information Fair and Conference

The 34th Annual Intellectual Property and Information Fair and Conference is ready to welcome attendees from September 10 to September 12, 2025, at the renowned Tokyo Big Sight in Koto, Tokyo. This significant event, organized by leading entities including the Japan Intellectual Property Association and the Sankei Shimbun, marks one of the largest gatherings in Japan focused on intellectual property and information.

Historic Background

With a legacy spanning over 40 years, this fair has positioned itself as the singular venue where the latest technologies, solutions, and expertise related to patents, trademarks, and copyrights converge. Attendees from various sectors, including corporate directors, R&D professionals, legal representatives, and academic institutions, will have the opportunity to engage with cutting-edge trends that intertwine intellectual property with management and innovation. This year’s exhibition is projected to showcase the highest number of exhibitors and lecture topics to date, demonstrating the growing importance of intellectual property in today’s business landscape.

What to Expect

The fair will feature an impressive lineup of 152 exhibitors and 328 booths, where visitors can explore diverse areas related to intellectual property, such as trends surrounding generative AI, branding strategies, management of intangible assets, and international intellectual property systems. The aim is to provide a comprehensive experience, bringing together “things,” “people,” and “information” associated with intellectual property.

Notable Presentations

Among the highlights of the conference is a keynote lecture titled “Brand Strategies and Intellectual Property Management in the Age of Generative AI.” This session will delve into the complexities and vital importance of brand strategies in an evolving business environment influenced by advanced AI technologies. Speaker Aiichiro Furukawa, known for his creative work with iconic characters like PEANUTS (Snoopy) and Thomas the Tank Engine, will provide insights drawn from real-world examples of brand strategy and intellectual property management underpinned by successful case studies of overseas character merchandising.

Additional Exhibits

The event will also run concurrently with several other exhibitions at Tokyo Big Sight, making it a hub for technological advancements. Attendees can enjoy simultaneous access to SENSOR EXPO JAPAN 2025, the Measurement and Testing Expo 2025, TEST2025, and the 27th Comprehensive Automatic Identification Exhibition. This cross-entry allows for extensive networking and exploration of innovations in various sectors.

Event Details

The fair opens each day at 10 AM and closes at 5 PM, with entry free of charge, although pre-registration is required. The venue can be located at Tokyo Big Sight, West Hall 3 and 4, situated at 3-11-1 Ariake, Koto City, Tokyo. The event is supported by various organizations, including the Ministry of Economy, Trade and Industry (METI), Japan Patent Office, and the Japan Chamber of Commerce and Industry, emphasizing its importance on a national level.

We look forward to welcoming professionals, innovators, and all those interested in the evolving landscape of intellectual property at one of Japan's premier exhibitions. Don’t miss this chance to connect, learn, and explore the world of intellectual property innovation.