HRBrain's SEO Strategy: Dramatic Keyword Ranking Improvements Revealed

Elevating HRBrain's SEO: A Case Study

In the competitive world of human resources, SEO plays a crucial role in driving visibility and credibility. Recently, LANY, a digital marketing support company based in Shibuya, Tokyo, announced its collaboration with HRBrain, a cloud service provider focused on human resource solutions. Together, they aimed to enhance HRBrain's owned media, HR University, through effective article production that directly impacts search engine rankings.

Background and Challenges

Before this project commenced, HRBrain faced several challenges. As their owned media platform grew, they needed to optimize internal resources to focus on core activities like strategic planning and site improvements. The next phase involved refining keywords that directly contribute to conversion rates (CV) and return on investment (ROI), an area where they had a knowledge gap. Additionally, with the rise of AI search technologies, a shift from traditional information dissemination to next-generation content strategy was urgently required.

LANY's Role in the Transformation

LANY stepped up to take on the responsibilities of content production, including keyword analysis, new article creation, and rewriting of existing content. Their approach encompassed:

- Creating new articles aimed at boosting CV and achieving higher search engine rankings.
- Suggesting alternative keywords when the original ones appeared unlikely to rank well.
- Tailoring content volume to meet client preferences, enhancing readability and engagement.

Results Achieved

The collaboration between LANY's article production expertise and HRBrain's thorough review process led to impressive results. Out of 14 rewritten articles analyzed, around 70% saw improvements in their search engine rankings, with many articles climbing into the top 10 positions. Keywords such as “performance evaluation,” “survey,” and “stress check” were notably successful, ultimately reinforcing HRBrain's credibility in the business world.

Learn More About This Case Study

For an in-depth view of the entire project and the outcomes, you can access the full article on LANY's website here.

LANY's Article Production Services

LANY's article production services are designed for the age of AI search, combining SEO, conversion rate optimization (CRO), and Alignment for Long-form Model Optimization (LLMO). They carefully design content by working backward from business outcomes, ensuring the relevance and effectiveness of every piece created. Explore LANY’s services here.

About LANY

LANY’s mission is to 'index valuable things.' They provide comprehensive support in SEO, internet advertising, and LLMO—from strategic planning to execution—contributing to clients' business growth.

- Company Name: 株式会社LANY (LANY Co., Ltd.)
- Website: www.lany.co.jp
- CEO: Keita Takeuchi
- Location: Shinjuku Links Square, 5-27-5 Sendagaya, Shibuya, Tokyo

Contact For Inquiries

- Contact Person: Marketing Team, LANY
- Email: [email protected]
- Contact Page: here.

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