#USA #Los Angeles #TikTok Shop #MindgruveMacarta #Outlandish Digital

Outlandish Digital Partners with MindgruveMacarta for Live Shopping in Mexico

In a strategic move to enhance e-commerce opportunities across Latin America, Outlandish Digital, a leader in live shopping and social commerce, has forged an innovative partnership with MindgruveMacarta. This renowned global performance marketing, retail media, and data technology agency is set to help brands establish and expand their presence on TikTok Shop in Mexico, reflecting the rapid growth of the social commerce market.

As TikTok encounters some uncertainty in the U.S. market, this partnership aims to provide a comprehensive solution for companies eager to capitalize on live shopping in Latin America. William August, the founder and CEO of Outlandish, stated, "Entering new markets necessitates expertise across various disciplines, and our collaboration with MindgruveMacarta ensures that brands can navigate this expansion seamlessly. Together, we provide U.S. and global brands with everything they need to boost their presence on TikTok Shop in Mexico—covering regulatory compliance, logistics, advertising, and influencer activations."

With MindgruveMacarta's extensive experience in e-commerce and its established presence across Latin America, this alliance offers a crucial strategic advantage for businesses looking to thrive in the burgeoning social commerce landscape. MindgruveMacarta operates seven offices worldwide, including key locations in Mexico City and São Paulo, catering to an impressive roster of clients, such as 3M, Mattel, and Duracell.

Carlos Corona, the Vice President of LATAM and EMEA at MindgruveMacarta, emphasized the transformative role of TikTok Shop by stating, "TikTok Shop is revolutionizing the way brands interact with consumers, and Latin America is poised to become a significant player in social commerce. As brands seek to expand internationally, they require partners who understand both the digital landscape and the nuances of local markets. Our partnership allows us to offer groundbreaking market solutions for businesses eager to harness this powerful channel for growth."

This collaboration represents a promising venture for brands anticipating growth in the vibrant realm of social commerce, where unique customer engagement and real-time purchasing experiences are becoming increasingly pivotal. To learn more about Outlandish's global market expansion and offerings, visit their website at Outlandish Digital.

About Outlandish Digital

Founded in 2018, Outlandish stands as a global leader in live shopping and social commerce. The company plays a vital role in helping brands, creators, and celebrities connect with audiences through immersive real-time experiences. With a robust presence on platforms like TikTok and collaborations with prominent global brands, Outlandish is reshaping the retail landscape by integrating digital and traditional shopping in fresh and innovative ways.

About MindgruveMacarta

Formed through the merger of Mindgruve, Macarta, and Icon Commerce, MindgruveMacarta is a global performance marketing, retail media, and data technology company. The agency employs a team of strategists, creatives, media experts, market analysts, data scientists, and engineers dedicated to accelerating business growth through data-driven marketing, creativity, and commerce. With a workforce exceeding 300 experts, MindgruveMacarta delivers integrated performance marketing and retail media solutions for global brands.