The Fragrance Journey
2025-07-10 09:38:24

Experience the Essence of Summer at 'THE FRAGRANCE JOURNEY' Event

Step into a World of Fragrance: THE FRAGRANCE JOURNEY



From July 10 to July 30, 2024, TOMORROWLAND Shibuya will present a unique fragrance event, 'THE FRAGRANCE JOURNEY', showcasing a diverse array of international and domestic scent brands. This extraordinary experience invites visitors to engage their senses and embark on a 'fragrance journey' that evokes associations of flowers, forests, earth, and far-off places.

Engaging the Senses


As we step into this captivating event, we'll be treated to fragrances that resonate deeply with our memories and emotions. The experience covers five key scent categories:

Floral


Floral scents are nostalgic, conjuring memories of childhood gardens, received bouquets, or the perfume of spring air. Such fragrances can awaken emotions that span generations, inviting participants to revisit their cherished experiences.

Citrus


Light and refreshing, citrus fragrances embody the essence of summer mornings. They invigorate the spirit and are perfect for those moments when one needs to reset their mood or return to a neutral state of mind.

Woody


Woody fragrances evoke the warmth and depth of dense forests. The calming essence associated with these scents allows urban dwellers to find solace and a sense of belonging. For many, these fragrances serve as a 'home' for the heart amid the chaos of city life.

Oriental


With layers of warmth and sweetness, oriental scents are the epitome of sensuality and otherworldliness. Their drama and intrigue transport the senses to a different realm, making them ideal for those moments when one desires an enriched evening experience.

Green


Fresh and vibrant, green fragrances offer a breath of nature amidst urban living. They help to ground the mind and provide feelings of connection with the natural world, often lending a sharp, intellectual impression.

Participating Brands


The event features a curated selection of renowned fragrance brands including:
  • - Aesop
  • - BYREDO
  • - çanoma
  • - DRIES VAN NOTEN BEAUTY
  • - Histoires de Parfums
  • - KITOWA
  • - NINETEEN SIXTY NINE
  • - NONFICTION
  • - Obvious
  • - Officine Universelle Buly
  • - pesade
  • - Perfumer H

...and many more.

Event Details


  • - Event Name: THE FRAGRANCE JOURNEY
  • - Duration: July 10 (Wednesday) - July 30 (Tuesday), 2024
  • - Location: TOMORROWLAND Shibuya Main Store
  • - Address: 1-23-16 Shibuya, Shibuya-ku, Tokyo, 1F/B1F
  • - Phone: 03-5774-1711

Please note, event details are subject to change without prior notice.

Join us and discover your new favorite scent this summer at 'THE FRAGRANCE JOURNEY'.


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Topics Consumer Products & Retail)

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