Grocery TV Welcomes Northeast Grocery to Expand In-Store Media Network

Grocery TV Welcomes Northeast Grocery to its Network

Grocery TV, the prominent platform for in-store media, has announced an important partnership with Northeast Grocery, Inc. (NGI), a major player in the grocery retail industry. This collaboration will enhance the shopper experience through innovative digital signage solutions, while also providing brands with effective channels to engage directly with customers.

Located in New York, Northeast Grocery operates several well-known supermarket chains, including Market 32, Price Chopper, and Tops Friendly Markets. This parent company has established itself as a leader in offering high-quality products and exceptional customer service across nearly 300 stores in six states—New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and New Hampshire.

Grocery TV's mission centers on developing in-store media strategies that add value for both brands and shoppers. By integrating digital screens into almost every aspect of NGI’s stores, including entrance areas and checkout lines, they aim to deliver timely and relevant promotions, thereby enhancing customer engagement at critical moments of their shopping journey.

The New Digital Strategy

Through this partnership, Grocery TV plans to implement its new Digital Ironman signage system throughout Northeast Grocery’s stores. This advanced technology aims to replace traditional print signage, providing a sleeker, more appealing look at store entrances while ensuring that customers are greeted with dynamic promotional content. The digital screens are strategically placed in high-traffic areas, maximizing visibility and interaction.

Don Oelke, co-founder and COO of Grocery TV, explained the reasoning behind this innovative approach. “Almost 90% of grocery purchases occur in-store, which highlights the importance of connecting with customers at these key moments,” he stated. The goal is to create a shopping environment that not only meets but exceeds customer expectations, integrating modern technology into traditional retail spaces.

Diane Colgan, Senior Vice President of Marketing at NGI, emphasized the strategic importance of this partnership. “Enhancing our omnichannel experience is a priority. By working with Grocery TV, we’re able to tap into new capabilities that allow brands to communicate effectively with shoppers when they are most likely to make a purchase.” With his expertise in retail media, Grocery TV helps NGI capture and engage a broader audience.

Looking to the Future

With this partnership, Grocery TV now expands its extensive network, which currently serves nearly 6,000 stores across the country. As they continue to develop partnerships throughout 2025, Grocery TV aims to transform the grocery shopping experience, fostering a seamless blend between digital engagement and traditional shopping practices.

This collaboration is expected to yield significant benefits not only for NGI and Grocery TV but also for the brands that wish to connect with consumers at the point of purchase. As the grocery retail landscape evolves, embracing digital technology becomes increasingly critical in meeting the needs of today’s shoppers.

Grocery TV offers much more than just advertising; it creates a fulfilling shopping experience where brands can meaningfully interact with consumers. For more information on this revolutionary shift in retail media, visit Grocery TV's official website.

In conclusion, as digital signage becomes a vital component of the retail experience, partnerships like that of Grocery TV and Northeast Grocery signify a forward-thinking approach in enhancing not only customer service but also the entire grocery shopping environment. The future of retail is here, and it’s happening right before our eyes, transforming how brands and consumers connect in meaningful ways.