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Upcoming Tokyo eCommerce Fair 2026: A Premier Event for Online Retail

Date and Location: The 19th Tokyo eCommerce Fair will take place on February 26-27, 2026, at Tokyo Big Sight, East Hall 7. This influential event brings together professionals across the eCommerce sector to delve into market innovations and practical strategies.

What is the eCommerce Fair?

The eCommerce Fair is Japan's largest business exhibition focusing on the eCommerce and online sales industries. With a mission to enhance the convenience of shopping, this year marks its 19th iteration, where both newcomers and seasoned eCommerce professionals can gain insights and networking opportunities.

A Variety of Exhibits and Themes

This year’s fair will cover a plethora of themes, including:

• - eCommerce site development
• - eCommerce mall strategies
• - eCommerce marketing
• - OMO (Online Merging with Offline)
• - BtoB eCommerce
• - Logistics and fulfillment
• - Cross-border eCommerce
• - Payment solutions

Free Seminars: Over 100 Opportunities to Learn

One of the standout features of this event is the extensive range of seminars offered, with around 100 free sessions planned over the two days. Renowned organizations like Rakuten Group, Amazon, Alibaba.com, TEMU, FamilyMart, and Ryohin Keikaku will be represented by expert speakers, ready to share their knowledge and experience in the eCommerce landscape. All seminars are free of charge for those who pre-register.

Trendsetting Seminars by Industry Leaders

In conjunction with the eCommerce Fair, the event will also host the Marketing Technology Fair Tokyo 2026, allowing attendees to gain insights into both online marketing and eCommerce strategies effectively in one visit.

Exceptional Presentations at the 2026 Fair

Prominent figures from various companies will lead focused presentations, including:

• - Shunsuke Hata, General Manager at Rakuten Group, discussing AI-driven growth strategies for Rakuten Marketplace.
• - Tatsuro Motomatsu, Brand Manager at Kao, showcasing the brand's entry into the D2C market.
• - Ken Emura, Head of Alibaba.com Japan, elaborating on global strategies for Japanese businesses within the B2B cross-border platform.
• - Mika Chishima, Account Manager at Amazon Japan, who will detail best practices for newcomers to the Amazon platform.
• - Hiromu Mizuno and Takeshi Otsuka from Ryohin Keikaku, explaining the recent revamp of the MUJI mobile app.

Special Features and Introduction of New Products

In a unique feature of this year's fair, there will be short presentations, the Product Pitch, where several companies will take about ten minutes to detail their service offerings. This segment highlights products aimed at combating fraudulent orders from top companies like Acro, Kakko, and Riskified Japan.

Additionally, reputable companies that specialize in eCommerce site construction will feature at the fair, including Future Shop, E-Retailing Systems, CAFE24 Japan, and EC-Cube.

Official Event Details

Event Name: eCommerce Fair Tokyo 2026 (19th Edition)
Concurrent Event: Marketing Technology Fair Tokyo 2026 (14th Edition)
Date: February 26-27, 2026, from 10:00 AM to 5:00 PM
Venue: Tokyo Big Sight, East Hall 7
Organizer: Informa Markets Japan
For more information and to register, visit the official website at ecommercefair.jp.

Don’t miss out on this groundbreaking event where industry leaders converge to discuss the future of eCommerce! Make sure to register in advance to secure your spot and access all seminars for free.