Discover How Data Utilization Fuels Growth for Financial Marketers

Unlocking Growth Through Data: Insights from Financial Institutions

In a rapidly evolving digital landscape, the way financial institutions market their services is undergoing a significant transformation. Alkami Technology, Inc. has emerged as a key player by equipping banks and credit unions with advanced digital sales and service solutions. They will conduct a pivotal webinar titled Hocus Focus: Sharpen Your Marketing with Data That Works, aimed at demonstrating how financial marketers can leverage data to enhance their marketing efforts.

Scheduled for October 29, 2025, at 2:00 PM EDT, this session will feature prominent leaders from two banking institutions, Thomaston Savings Bank and Colony Bank, who will share practical insights on utilizing data for personalized customer engagement and efficient marketing strategies. The discussion will cover the transformation of raw data into actionable insights that yield measurable results for marketing campaigns.

The Power of Data in Marketing

Ethan O'Day, a business intelligence analyst at Thomaston Savings Bank, highlights the importance of understanding one's data. He states, "Data may seem complex, but it holds the key to discovering new opportunities." By analyzing existing data, financial institutions can dramatically alter how they engage with their clients. Understanding data allows marketers to tailor campaigns that resonate more with their audience, leading to improved conversion rates and customer loyalty.

Jeff Wright, the digital communications and strategy manager at Colony Bank, echoes this sentiment, noting, “Understanding our customers is central to who we are.” The bank believes in employing data to deliver on their commitment to customer service. Wright will underscore the focus on leveraging customer insights to create marketing initiatives that truly reflect customer needs.

Transforming Insights into Action

Another speaker, Kent Blacksher, an account executive in Data Marketing Solutions at Alkami, emphasizes that successful marketing teams excel in transforming information into inspiration. By effectively harnessing accurate data, financial institutions can bypass guesswork and design campaigns that pack a punch in relevance and impact. The collaboration of these speakers aims to catalyze a shift within financial marketing teams towards data-driven decision-making.

Alkami's Data Marketing Solution, part of their comprehensive Digital Sales and Service Platform, is designed to help banks innovate their approach to marketing. This session will demonstrate how institutions can facilitate Anticipatory Banking, a forward-thinking approach where financial service providers foresee customer needs and offer personalized solutions before they are even articulated.

Moreover, the session will cater to marketers by imparting practical tools that enhance their capability to target specific demographics, refine campaign messaging, and maximize marketing budgets. It’s about making every marketing dollar count, yielding solid returns by delivering campaigns that engage customers on a deeper level.

Registration Details

To experience this transformative discussion, interested parties can register here prior to the event. The applications and potential of data in marketing will be at the forefront of this webinar, offering executives and marketing teams invaluable knowledge to navigate the dynamics of today’s digital marketplace.

Alkami’s remarkable certification by J.D. Power in 2024 and 2025 for providing an outstanding mobile banking platform experience is another testament to its commitment to enhancing customer engagement through robust technology. The platform's integrated solutions allow for streamlined onboarding and customer interactions, enabling banks to foster deeper relationships with their clients.

In a world where data reigns supreme, financial institutions cannot afford to overlook its significance. This webinar promises to arm participants with the insights and strategies required to thrive in an increasingly competitive landscape. Join the movement towards smarter, data-informed marketing.