Sweet Road Reopens
2026-03-05 04:20:21

Sweet Road Ginza Store Reopens in New Location on March 5, 2026

Sweet Road Ginza Store's Grand Reopening



On March 5, 2026, the renowned vintage watch specialty shop, Sweet Road Ginza Store, will unveil its newly renovated location in Ginza 2-chome. This long-anticipated reopening promises a fresh look and an even wider selection of unique timepieces and accessories.

A New Era for Sweet Road


With the move, the store will feature an increased sales floor area, allowing for a broader range of products. Sweet Road is celebrated for its extensive collection of vintage watches from prestigious brands like ROLEX, OMEGA, TUDOR, IWC, SEIKO, Patek Philippe, and Vacheron Constantin, among others. The store will also showcase a variety of accessories, including items from Tiffany, Hermès, and college rings.

Customers interested in the latest updates can follow Sweet Road Ginza Store on Instagram (@sweetroad_ginza_tokyo). With its enhanced offerings, the store is set to become a premier destination for watch enthusiasts and collectors.

Location and Accessibility


Sweet Road Ginza Store is conveniently located just a 4-minute walk from JR Yurakucho Station and a 3-minute walk from Tokyo Metro Ginza Station (B4 exit). The store address is:
  • - Sweet Road Ginza Store
1F, Ginza Nissho Building 2-2-8, Chuo-ku, Tokyo
TEL: 03-6228-5563
Hours: 12:00 PM - 7:00 PM (Closed on Mondays)

After-Sales Services


Customers can buy with confidence, as Sweet Road offers a two-year warranty on mechanical watches purchased from the store. Additionally, an in-house repair workshop specializes in vintage watch maintenance, ensuring expert after-sales service and consultations on buying and selling watches are readily available.

About Sweet Road


Founded in October 1993 in Kawasaki City, Kanagawa Prefecture, Sweet Road opened its first store and kicked off its vintage watch sales and repair business. In 2019, the brand collaborated to open a joint store named VIN-TIME, which features three entities, including Sweet Road, at Hankyu Men's Tokyo in Chiyoda, Tokyo. The second store, Sweet Road Ginza, opened in June 2020, followed by plans for their first store in the Tokai region, Sweet Road Nagoya, set to open in October 2024. This March 2026 relocation marks another significant chapter in the evolution of Sweet Road.

For more information, visit:

Don’t miss the chance to experience the reimagined Sweet Road Ginza Store, where timepieces transcend mere function and become cherished artifacts of elegance.


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Topics Consumer Products & Retail)

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